Tag: APN Launches

Embedded analytics is re-shaping how users consume data by providing insights in the key moments that matter. The new Embedded Analytics Partner Program (EAPP) will accelerate the embedded analytics journey for AWS customers thanks to a set of trusted AWS Partners who can help customers quickly understand and integrate Amazon QuickSight’s embedded analytics capabilities to create insightful, data-driven experiences for end users.

As customers shift to building applications in the cloud, they require the right tools and software solutions to help them build and distribute scalable, highly engaging applications and online experiences for customers. Amazon CloudFront Ready Partners provide solutions-focused offerings in the end-to-end media management, security, monitoring and analytics, and transfer acceleration space. Their solutions help complement and augment existing AWS services in order to help customers optimize their use of CloudFront.

With proper DevSecOps implementation, security becomes an integral part of the application delivery pipeline, allowing developers to receive rapid and contextual feedback as they build new features. The new DevSecOps category for the AWS DevOps Competency makes it easy for customers to find validated AWS Partners with DevSecOps products. These partners can help customers build secure applications by integrating security controls and policies into their application delivery pipelines.

The AWS Container Competency validates and promotes AWS Partners with software products that integrate with AWS services in ways that improve customers’ ability to run workloads on containers on AWS. With the Container Competency’s new Enterprise Container Management category, you can find products that will help manage container infrastructure (networks, load balancers, perimeter security) and containerized workloads (tasks, pods, services, namespaces, quotas) across different environments.

The new AWS Partner Marketing Central experience is designed to expand audience reach and drive demand for your customer offerings. Within Marketing Central, you’ll find tools and resources that enable you to differentiate your brand, drive demand for your customer offerings, and ultimately accelerate pipeline. AWS Partners gain access to Marketing Central upon meeting the minimum validation criteria for the specific AWS Partner Paths your organization is enrolled in.

We are excited to introduce the new AWS Partner Creative and Messaging Guide, a definitive resource detailing new branding treatments including partner badges, logos, and messaging dos and don’ts which partners can refer to when creating marketing communications, campaign collateral, and event assets. We recommend AWS Partners begin using the new guide, as it replaces the APN Messaging and Branding Guide and the AWS Co-Branding Guide.

Thank you for joining us in Las Vegas for AWS re:Invent 2021. We hope you are enjoying all of the educational content and big announcements. If you missed anything from our Global Partner Summit or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for the AWS Partner community. Reminder that virtual options for re:Invent breakout sessions will be available December 6-10.

We are excited to launch the AWS Mainframe Modernization service, a unique platform for mainframe migration and modernization allowing customers and partners to plan, migrate, modernize, and run their on-premises mainframe workloads to a managed development and execution environment on AWS. The service enables two proven and popular patterns—replatforming and automated refactoring—and has the goal of mitigating the risks and accelerating mainframe-to-cloud projects.

Esri and AWS are extending their collaboration through an extensive integration of product suites and services. This includes Amazon QuickSight leveraging Esri basemap tiles through Amazon Location Service. Esri also supports ArcGIS Enterprise on Kubernetes running with Amazon EKS, and interoperability with Amazon Redshift. Esri‘s GIS solutions create, manage, analyze, and map various types of geospatial data. Their flagship GIS mapping software, ArcGIS, is a powerful mapping and spatial analytics technology.

Learn about the AWS AI services stack for government agencies and partners to develop intelligent automation solutions to extract information from digitalized paper documents. Intelligent Document Processing (IDP) is a solution that enables extraction and processing of specific data elements from documents using AI and machine learning techniques. AWS services that add AI/ML intelligence to IDP solutions include Amazon Textract, Amazon Comprehend, Amazon Augmented AI, and Amazon Kendra.