AWS for M&E Blog

AWS Partners demonstrate the transformative power of the cloud at 2022 NAB Show

The 2022 National Association of Broadcasters (NAB) Show in Las Vegas featured a variety of new technologies for media and entertainment built on Amazon Web Services (AWS). For example, AWS Partners demonstrated the transformative power of the cloud for content production, media supply chain and archive, broadcast, direct-to-consumer and streaming, and data science and analytics at the industry event. AWS Partner offerings are part of a wider AWS for Media & Entertainment initiative. These offerings are designed to simplify how content stakeholders use the cloud to reinvent media workloads. AWS Partners featured solutions for content creators, rights holders, producers, broadcasters, and distributors.

AWS Partner announcements during NAB 2022

Amagi achieved the Amazon CloudFront Ready designation, indicating its validation for following best practices with Amazon CloudFront. Amagi uses AWS to provide cloud broadcast and targeted advertising solutions to broadcast and streaming television platforms as well as 24/7 cloud-managed services to broadcast operations. To learn more, see Amagi Achieves Amazon CloudFront Ready Designation.

Amdocs announced MetaVU, a Vubiquity solution that helps content providers and video distributers store, manage, augment, localize, and distribute metadata. Built on AWS, MetaVU uses content tagging solutions automated by artificial intelligence to help to enrich the customer experience through more targeted promotions. To learn more, see Amdocs’ Vubiquity Unveils MetaVU, Simplifying Metadata Aggregation and Industry Pain Points.

Autodesk introduced Flame on AWS, a cloud-based, 3D-compositing and visual-effects software. By working in the cloud, Flame gives artists the flexible, scalable tools they need to fuel their creativity and deliver professional-grade content from virtually anywhere, at any time. To learn more, read Flame, Where You Need It.

CHESA introduced Acorn Cloud, a fully managed software-as-a-service media asset solution built on AWS. Acorn helps users ingest, organize, transcode, proxy edit, search, enrich, and deliver media assets in the cloud from a centralized dashboard. To learn more, see CHESA Launches Acorn Cloud, New Platform for Video Team Collaboration.

Chyron launched a suite of new products and features, including enhancements to the PRIME Platform, a live production engine for broadcasters. The platform now includes input/output support for AWS Cloud Digital Interface (AWS CDI). To learn more, see Chyron Reveals Key 2022 NAB Show Product Launches.

Dalet introduced two new digital media workflow solutions that run on AWS. Dalet Flex for Teams democratizes key media logistics use cases, such as library management and multiplatform content distribution. Dalet Pyramid provides plug-and-play centralized planning, remote editing, and digital production for newsrooms. To learn more, see Dalet to Showcase Accessible Media Workflows and Next-Gen Newsroom Solutions at NAB 2022.

Dalet also launched Dalet Flex for Teams, a software-as-a-service media logistics solution that runs on AWS. Preconfigured workflows help customers manage rich, multimedia content libraries; automate content distribution; and support a remote workforce. To learn more, see Dalet Launches Dalet Flex for Teams; SaaS Solution Lowers Cost of Entry and Elevates Accessibility for Media Workflows.

Databricks launched Lakehouse for Media and Entertainment, a unified data-warehousing solution that can run on AWS. With a robust underlying infrastructure, Databrick’s customers can derive more value from their data to drive audience engagement. See Databricks Announces Lakehouse Offering for Customers in the Media and Entertainment Industries for more information.

Evergent announced that its Customer Care and Billing (CCB) 3.0 product is now available in AWS Marketplace. Built on AWS, CCB 3.0 helps streamline customer relationship management and monetization across global digital media offerings while providing tools to accelerate business growth. To learn more, see Evergent Announces Availability of User-Friendly CRM Solutions on AWS Marketplace.

Globecast announced that it completed the AWS Foundational Technical Review (FTR) for its Managed Cloud Network solution and has been officially named as a global AWS Partner. To learn more, see Globecast Joins AWS Partnership Program to Continue the Expansion of Its Dynamic Global Cloud Services.

Grabyo introduced its cloud-native, broadcast-grade live production workflow built on AWS, alongside several new capabilities of its cloud video platform. The company offers live clipping, video editing, and live production tools in a single platform. To learn more, see Grabyo to Unveil Broadcast-Grade Live Production Workflow at NAB 2022.

Grass Valley announced a multiyear collaboration alongside AWS, facilitating innovations across its media technology solutions, including its GV Agile Media Processing Platform. These innovations will help customers navigate the digital disruption in the broadcasting industry. To learn more, see Grass Valley and AWS Collaborate to Drive Cloud-First Future for Media and Entertainment Players.

Imagine Communications introduced SureFire Video Ad Server, the latest addition to its suite of monetization solutions. This new solution, which runs on AWS, will help media companies sell premium advertising slots more effectively for over-the-top and video-on-demand content. To learn more, check out Increase Ad Revenue Across VOD, OTT, and Addressable Linear with SureFire Video Ad Server.

Intelsat announced Cloud Connect Media, a connectivity solution that establishes a private, dedicated gateway between the Intelsat Media Network and AWS. This gives programmers secure access to cloud resources as well as Intelsat’s distribution network and managed services. To learn more, see Intelsat Supports Programmers with Cloud Connect Media.

MediaKind announced it has joined the AWS Partner Network, which will help the company accelerate customers’ digital transformations and unlock the benefits of working in the cloud. MediaKind also completed an AWS Foundational Technical Review (FTR), deepening its knowledge of AWS Well-Architected Best Practices. To learn more, visit MediaKind becomes an AWS Partner after completing Foundational Technical Review.

Mux achieved the Amazon CloudFront Ready designation, indicating its validation for following best practices with Amazon CloudFront. Mux customers can access raw video and view events directly from Amazon CloudFront and Amazon Kinesis, helping them to gain insights into important video metrics. To learn more, see Mux Achieves Amazon CloudFront Ready Designation.

Nomad announced it has achieved the Amazon CloudFront Ready designation, indicating its validation for following best practices with Amazon CloudFront. Nomad’s flagship offering, Nomad Platform, merges content and asset management with artificial intelligence, helping users to generate more value from their content. To learn more, see Nomad Achieves Amazon CloudFront Ready Designation.

Pebble joined the AWS Partner Network (APN) and completed the AWS Foundational Technical Review (FTR) for its Virtualised Playout solution. The solution provides a flexible channel pipeline design for internet protocol television (IPTV)—digital television delivered through a high-speed internet connection. To learn more, see Pebble Joins the AWS Partner Network Achieving Certification of Its Virtualised Playout Solution.

Prime Focus Technologies announced that its artificial intelligence solution CLEAR Vision Cloud is now running on AWS. CLEAR Vision Cloud uses Amazon Elastic Kubernetes Service (Amazon EKS) and other solutions to scale faster and optimize processing and streaming speeds for users. To learn more, see Prime Focus Technologies (PFT)’s CLEAR Vision Cloud Now Runs on Amazon Web Services (AWS).

Ross Video unveiled its Ross Production Cloud, a highly adaptable, complete production solution optimized for AWS. Designed for broadcast-quality live production, the Ross Production Cloud helps production teams collaborate and produce live shows and events in the cloud. To learn more, see Ross Converges on Cloud Production for NAB Show 2022.

SSIMWAVE announced the availability of its products in AWS Marketplace, beginning with its video-on-demand (VOD) Monitor. This makes it simpler for over-the-top providers to find and deploy SSIMWAVE solutions and better monitor their video experiences. To learn more, see SSIMWAVE Brings SSIMPLUS VOD Monitor to AWS Marketplace.

Synamedia chose AWS as its preferred cloud provider for VIVID Software-Defined Workflows, providing customers with access to predefined video workflows that make it simple to accelerate time to market and achieve cloud goals. To learn more, see Synamedia Taps Amazon Web Services for Next Phase of Its VIVID Portfolio Evolution.

TrackIt and Cinegy demonstrated their media workflow using AWS solutions. TrackIt ingested content using Cinegy Capture, saving the stream to a global file system from AWS Partner Hammerspace. Hammerspace provided local access to content through an editorial environment in the cloud. To learn more, see Cinegy and TrackIt Collaborate to Deliver Live Cloud Production Demonstration at NAB Show 2022.

Vizrt released Viz Vectar Plus 1.2, the newest version of its NDI-native switching software—which includes more audio inputs, neural voice isolation powered by artificial intelligence, and NDI 5 and NDI Bridge compatibility. While making these updates, Vizrt participated in AWS Foundational Technical Review, validating its live production software for cloud-based deployments.

Many AWS Partners demonstrated innovative digital transformation solutions on AWS at the 2022 NAB Show. AWS for Media & Entertainment helps companies transform their media workloads with purpose-built solutions in the cloud. More than 400 media and entertainment partners use AWS to help drive industry-wide transformation, reinventing how organizations create content, optimize media supply chains, and compete for audience attention across streaming, broadcast, and direct-to-consumer platforms.

Stacy Lizzo

Stacy Lizzo

Stacy is the Global Partner Marketing Manager for M&E Partners at AWS.