AWS Media Blog

Category: Media & Entertainment

AWS Thinkbox Partners Help take Your Studio to the Cloud

Today we’re announcing the new AWS Thinkbox partner site which highlights AWS Thinkbox and APN partners that can help accelerate your journey to a hybrid or even a full content production pipeline in the cloud. The partners on this page are uniquely positioned to help your studio meet the demands of rapid and efficient content production by leveraging the power of AWS. These partners […]

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Vroom! NASCAR Puts Fans in the Race with AWS Media Services

Just about every weekend between February and November, NASCAR thrills U.S. motorsports enthusiasts with some of the highest-horsepower racing action around. The sights, sounds, smells, and experiences of U.S. stock car racing are unlike any other: race cars reaching nearly 200 miles per hour (322 km/h); engines revving past 9,000 rpm; exceeding three G-forces in […]

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Kayo Sports Delivers Rich User Experiences with AWS

Kayo Sports offers Australia’s sports fans a massive selection of more than 50 live sports powered by FOX SPORTS Australia, ESPN, and beIN SPORTS. Watch to learn how Kayo Sports uses AWS services for media, compute, storage, and analysis to deliver 30,000 hours of live content and rich interactive user experiences.

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AWS Elemental Quality-Defined Variable Bitrate Viewer

Quality-Defined Variable Bitrate (QVBR) encoding is a rate control mode that launched in AWS Elemental MediaConvert and AWS Elemental MediaLive in 2018. QVBR is an enhanced version of variable bitrate (VBR) rate control that minimizes wasted bits and adjusts bitrate to maintain consistent video quality. QVBR is also available in the appliance and software products […]

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FAQs About Live Streaming on AWS: How Much Does Live Streaming Cost on AWS?

How Much Does Live Streaming Cost on AWS? Update This blog post has been updated since it was first published on August 8, 2018. Effective May 17th, 2019, AWS Elemental MediaPackage announced a significant reduction in pricing for live channel ingest, and origination and packaging. All of the costs below have been revised based on […]

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Demonstrating Edge Video Processing for Tactical Environments

Government organizations rely on full-motion video (FMV) to support intelligence gathering around the world and around the clock. Unlike commercial media and entertainment markets, where content is tuned to perfection through stages of preproduction, production, and postproduction, government organizations often generate and consume content on the fly, in near-real time. If the tempo alone wasn’t […]

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Sky: Something New at the Royal Wedding

This article originally appeared in FEED Magazine, Issue 07. Audiences love a love story, especially one that ends in a wedding. A year ago, in May 2018, one young couple’s nuptials became the UK’s biggest media event. The excitement around the wedding of Prince Harry and Meghan Markle extended well beyond the UK – almost […]

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In the News: Hotstar Sets New Global Record for Live Viewership

Indian streaming giant Hotstar broke the global record for simultaneous streaming viewers this past weekend with 18.6 million users watching the finals of the Indian Premier League cricket tournament. Read TechCrunch’s coverage here. To learn more about AWS services used for Hotstar’s streaming architecture, check out: Saving Millions : Leveraging EC2 Spots at Scale by Gaurav […]

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Guest Post: Using Machine Learning to Get the Most from Business Video

Guest post by Steve Vonder Haar, senior analyst with Wainhouse Research covering the enterprise video industry. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Low-hanging fruit always makes for the easiest pickings. Count me “guilty” of this truism […]

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[Updated May 17] Registration Open for the AWS M&E Symposium in Los Angeles – June 18

Registration is now open for AWS’s biggest Media & Entertainment event of the year – the AWS M&E Symposium in Los Angeles – held at the Skirball Center in LA on June 18. AWS customers, including Netflix, the NFL, CBS, and Hallmark, will walk through some bleeding-edge use cases including integration of artificial intelligence and […]

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