AWS Media Blog

Category: Media & Entertainment

Build Your Own VAST 3.0 Response XML to Test With AWS Elemental MediaTailor

In a previous blog, AWS Elemental MediaTailor Supported Video Ad Serving Protocols, we talked about the various video ad protocols that AWS Elemental MediaTailor supports. In this post, we will focus on one of those protocols, namely VAST, and show how you can build a simple VAST response XML which you can use in lieu […]

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Rendering with AWS Portal in Thinkbox Deadline

Post by Bryson Ding, AWS INTRODUCTION The new AWS Portal feature in Deadline 10 supports many content creation applications, including Autodesk Maya and Autodesk Arnold. This feature allows you to use the distributed computing power of Amazon EC2 Spot Instances to optimize your Maya/Arnold workflow, and in this post, we will outline the necessary steps […]

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AWS Elemental MediaTailor Supported Video Ad Serving Protocols

AWS Elemental MediaTailor is one of five AWS Media Services that launched during re:Invent 2017 and currently supports HTTP Live Streaming (HLS). It is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements […]

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SSAI

Why is Server-Side Ad Insertion Important?

Is server-side ad insertion (SSAI) better than client-side ad insertion (CSAI) for streaming video? How do they differ? Which works best for OTT content monetization? How does the cloud enable more scalable solutions? You’ll find answer to all these questions in this white paper along with a deep dive into the ways the technologies perform today, and […]

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AWS Speaks at HITS Spring on How M&E Companies Can Benefit From Machine Learning

Usman Shakeel, AWS Media & Entertainment Global Tech Lead, recently spoke at MESA HITS Spring on the topic of how media and entertainment companies stand to benefit from the use of machine learning. Click the link below link to learn more about the session. LINK: HITS Spring: M&E Companies Can Significantly Benefit from Machine Learning […]

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LowLatency_Blog2

Part 2: How to Compete with Broadcast Latency Using Current Adaptive Bitrate Technologies

Part 1: Defining and Measuring Latency Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery (this post) Part 3: Recommended Optimizations for Video Players Part 4: Reference Architectures and Tests Results Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery In the first part of this blogs series, we covered why latency is a problem […]

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Presentations from the AWS NYC Media & Entertainment Symposium

If you were unable to join our M&E Symposium on May 15, 2018 in NYC, fear not! Recordings from the presentations and slide decks are now available for viewing: Welcome: State of Media Today and What’s New From AWS Ben Masek – AWS M&E Worldwide BD Lead Usman Shakeel – AWS M&E Worldwide Tech Lead Click […]

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Utilizing Dynamic Licensing in Thinkbox Deadline (Version Deadline 10 or later)

Guest post by Ryan Russell, Manager, Software Development, AWS Thinkbox  INTRODUCTION Prior to Thinkbox Deadline 10, a render node could be configured to use either Usage Based Licensing (UBL) or traditional floating licenses. While this gave you full control over how your render nodes were licensed, it wasn’t exactly the most flexible system when you […]

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Connecting VLC Media Player Using RTP to AWS Media Services in the Cloud

In this final installment of a five-part blog series, you are learning how to configure and connect various encoders to AWS Media Services. AWS Media Services enable you to deliver highly scalable over-the-top (OTT) video experiences to customers. In order to stream a live channel or event, video signals from a camera or other source must be […]

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LowLatency_Blog1

Part 1: How to Compete with Broadcast Latency Using Current Adaptive Bitrate Technologies

Part 1: Defining and Measuring Latency (this post) Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery Part 3: Recommended Optimizations for Video Players Part 4: Reference Architectures and Tests Results Part 1: Defining and Measuring Latency Why is latency a problem for live video streaming? Whenever content delivery is time sensitive, whether it […]

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