AWS for M&E Blog

One of the biggest trends in content production over the last year is virtual production, with the latest incarnation of the technology featuring sizable LED panel-equipped volumes that are popping up in major production and VFX hubs around the globe. This is part of the overall shift to remote work, which accelerated when productions had […]

Last year, we launched Amazon Rekognition video segment detection, an API that makes it easy for media customers to automatically detect frame accurate end credits, black frame segments, shot changes, and color bars in video files using machine learning (ML). Today, we are announcing support for four new types of segments (opening credits, content segments, […]

In response to the exceptional demand for remote collaboration and virtual production, studios across the globe have shifted to cloud-based workflows for animation, visual effects (VFX), rendering, and editing. On-demand access to virtual workstations, elastic high-speed file storage, and scalable render farm capacity allow studios to scale up (and down) to meet project demand, onboard […]

With a wealth of programming accessible at the push of a button, the average consumer is viewing more content than ever, whether binge watching the latest BritBox series, keeping up with the local news, or catching up on their favourite program. Coupled with rising audience expectations for more reliable viewing experiences, this unprecedented demand for […]

Introduction In the introductory blog post for the AWS Media Asset Preparation System (AWS MAPS), we provided an overview of how MAPS addresses pain points involving uploading media to AWS, organizing files/folders, file movement across AWS storage volumes, media preparation, permission assignment, search, filtering, and delivery of content. In this post, we provide an overview […]

Learn best practices for designing and using cloud-based video workflows in the updated instructor-led course Video Streaming Essentials for AWS Media Services. Get expert-led, hands-on experience using AWS Media Services in this 2-day course covering: How key variables – including quality, latency, and budget – influence video workflow design decisions. How companies select and use […]

Wynk Music is an audio streaming service under the Airtel Digital brand in India, with 72 million monthly active users. Wynk generates about 4 TB of data a day, including data around how long users are listening and what users are listening to, which soon led to complex data infrastructure and soaring compute costs. Using […]

Spanner is the story of two bridge builders, Noa and Ulysse. Ulysse is trying to learn from Noa, but he’s too proud and foolish to ask her directly. This leads to him inadvertently being tossed off of the bridge. Later, Noa saves Ulysse and then wraps him up and sticks him under the bridge as […]

In this blog post I walk you through how to live stream pre-recorded videos using AWS Elemental MediaLive. This use case is ideal for customers who want to retain control of their messaging by pre-recording their videos and reach a larger audience using multiple social channels like Twitch, YouTube, and Facebook. In 2020, due to […]

New users to the AWS Media Services often find the wide assortment of metrics available to be confusing. Users often ask which metrics are most meaningful, how they can make the metrics easily viewed in a chart, and how to view metrics from multiple services on a single Dashboard. Additionally, customers new to AWS may […]