AWS Media Blog

Tag: ad insertion

Identifying opportunities to place overlay advertisements in video content

Overlay advertisements (also called banner advertisements) are often used during a broadcast to promote related or upcoming shows, or for general third-party advertisements. They are typically displayed in the lower third of the screen (overlapping the broadcast video), and disappear after a few seconds. Although these can be effective tools for building awareness about new […]

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Playing your ads-featured content with AWS Elemental MediaTailor and VideoJS

In the previous installments of this blog series, we showed how to monetize your content with a custom workflow with FFmpeg on Amazon Elastic Container Service at Fargate and with Amazon Rekognition. In this post, we show you how to display and interact with an HLS stream in a simple webpage similar to this.   Sample […]

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How to diagnose AWS Elemental MediaTailor ad insertion flows using debugging

AWS Elemental MediaTailor allows you to serve targeted ads to viewers while maintaining broadcast quality in over-the-top (OTT) video applications. This article explains how it is possible to use the debugging feature of MediaTailor to dive deep into an ad insertion session lifecycle to troubleshoot or visualize what is happening behind the scenes. The PDF […]

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[Updated 3/15/2021] Inserting ad breaks into video content using Amazon Rekognition, AWS Elemental MediaConvert and AWS Elemental MediaTailor

Customers are often overwhelmed with the amount of undifferentiated heavy-lifting involved in preparing their media for monetization and streaming. The traditional ad insertion process is repetitive, error-prone, and time-consuming, and ads are inserted in a non-intrusive way so that the attention of the audience is not disturbed when presented with ad content. A cloud-based monetization […]

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Monetizing VOD assets using ad marker insertion

AWS Elemental MediaConvert lets you specify ad insertion points in your outputs. This capability is incredibly useful if your input video doesn’t contain ad markers (SCTE-35 markers) but you still need to monetize (or even black out) your content. A tutorial is available (as part of a larger AWS VOD workshop) on GitHub to demonstrate […]

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Sold on SSAI

This article originally appeared in FEED Magazine, Issue 12. Server-side ad insertion is becoming a more valuable way of delivering advertising – and with cloud-based tools, one that’s becoming easier to implement The great benefit of targeted advertising is the ability to offer the viewer something that is going to be attuned to his or her […]

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J-Stream: On par with SSAI

This article originally appeared in FEED Magazine, Issue 09. For live streams of this summer’s 2018 RIZAP KBC Augusta Golf Tournament hosted in Fukuoka, Japan, KBC Kyushu Asahi Broadcasting partnered with Japanese video streaming and distribution leader J-Stream for dynamic server-side ad insertion (SSAI) services for sponsored content. Server side video ad insertion (SSAI) is […]

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