Tag: analytics

Capturing viewers’ experience when delivering valuable media content is more important than ever, as more and more streaming service providers are competing for consumer viewership. Tracking quality of service helps providers keep customers. Although data from the edge, from content delivery networks (CDNs) and Origin logs, is extremely valuable, it does not paint a complete […]

Media and entertainment customers face industry-wide transformation, with companies reinventing how they create content, optimize media supply chains, and compete for audience attention across streaming, broadcast, and direct-to-consumer platforms. Industry leaders such as Netflix, FORMULA 1, Discovery, and Disney use the cloud to pioneer new ways to entertain—launching new streaming services, expanding their content catalogs, […]

Video streaming is providing content creators direct data on consumer behavior like never before. However, without the proper pipeline from viewer to database, deriving insights about customer preferences and engagement can take days or weeks. In this session from the Strata Data Conference in San Jose in May 2018, Adam Ahringer, manager of software data […]