AWS Media Blog

Tag: Media & Entertainment Solutions

What’s new in recommender systems

With the ever-increasing selection of direct to consumer (DTC) platforms available today, most consumers cannot subscribe to all platforms. Subscription/purchase decisions are driven both by content (what shows/movies a platform has) and user experience (how easy a platform is to use). Consumers today expect real-time, curated experiences as they consider, purchase, and engage with content. […]

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Media intelligence just got smarter: new Media2Cloud partners announced

Media Intelligence Just Got Smarter “Big things have small beginnings.” This is a quote from Michael Fassbender who played the android David in Prometheus 2012. David was staring at a tiny drop of goo that held an incredible transformative power. I find myself thinking about this quote a lot as I hear more customer success […]

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Speed, relevance, insight: how streaming services can master effective content discovery and engagement

This post is authored by Ido Bar Oz, Strategic Cloud Alliances Director, Braze. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Raise your hand if you have seen the “Are you still watching?” prompt after streaming your […]

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Weta Digital goes all-in on AWS

Future of filmmaking looks to the Cloud Founded by Peter Jackson in 1993, Weta Digital is a highly respected creative force, collaborating on visual effects (VFX) for some of the highest grossing blockbusters of all time, such as The Lord of the Rings trilogy and Avatar. Having garnered six Best Visual Effects Oscars, 10 SciTech […]

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Successful innovation for ESSENCE as Starchive and AWS help deliver the 2020 ESSENCE Festival of Culture

This post is co-authored by Jack Wenzinger, AWS M&E Partner SA, Ken Shek, Sr. ML Specialist SA, and Richard Averitt, CEO of Starchive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. ESSENCE Communications is a media, technology, […]

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[Updated 3/15/2021] Inserting ad breaks into video content using Amazon Rekognition, AWS Elemental MediaConvert and AWS Elemental MediaTailor

Customers are often overwhelmed with the amount of undifferentiated heavy-lifting involved in preparing their media for monetization and streaming. The traditional ad insertion process is repetitive, error-prone, and time-consuming, and ads are inserted in a non-intrusive way so that the attention of the audience is not disturbed when presented with ad content. A cloud-based monetization […]

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Build a compelling eCommerce experience with Amazon Interactive Video Service

Introduction Amazon Interactive Video Service (Amazon IVS) makes creating live video streams simpler than ever. This means you can spend more time creating live content and features to inspire, engage, and entice viewers. Amazon IVS helps you build a compelling, interactive platform that goes beyond traditional eCommerce experiences. In this post, I show you how […]

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Case Study: Hive VFX cuts upfront studio costs, operates as cloud VFX studio on AWS

Until recently, major Hollywood studios dominated the realm of visual effects (VFX). But cloud technology is changing the game, making it easier for small, independent studios to enter the market. In May 2019, VFX Supervisor Bernie Kimbacher single-handedly built a cloud VFX studio, Hive VFX, using only Amazon Web Services (AWS). Many studios run partly […]

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Introducing Private Channels for Amazon Interactive Video Service

Today, Amazon Interactive Video Service (IVS) introduced Playback Authorization, a new feature which enables developers to launch private channels secured by JSON Web Tokens (JWTs). With just a little development, you can set up private channels that enable you to easily build subscription based live streaming services. This is the first of a two-part blog […]

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AWS Content Analysis Solution in action

How to rapidly prototype multimedia applications on AWS with the Media Insights Engine

AWS provides powerful services to analyze and transform videos, images, sounds, speech, and text; however, to use those services you have to use general purpose AWS APIs, like AWS Lambda, AWS Step Functions, Amazon S3, and more, as building blocks. My colleagues and I believe multimedia application developers are better served by an API purpose-built […]

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