AWS Messaging & Targeting Blog

Category: Amazon Simple Email Service (SES)

Tracking email engagement with AWS Analytics services

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]

Deliverability Sessions: Managing Large Volume Spikes in Email

Introduction: In an ideal world of email deliverability, email is sent on a regular cadence to a normalized lists of subscribers and recipient email addresses with no major changes in pattern. Typically the volume, list members and content are relatively the same and mailbox providers (such as Gmail) begin to expect that schedule and those […]

How to set up Amazon Quicksight dashboard for Amazon Pinpoint and Amazon SES engagement events

In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]

Replace traditional email mailbox polling with real-time reads using Amazon SES and Lambda

Integrating emails into an automated workflow for automated processing can be challenging. Traditionally, applications have had to use the POP protocol to connect to mail servers and poll for emails to arrive in a mailbox and then process the messages inline and perform actions on the message. This can be an inefficient mechanism and prone […]

How to use domain with Amazon SES in multiple accounts or regions

Sometimes customers want to use their email domain with Amazon Simples Email Service (Amazon SES) across multiple accounts, or the same account but across multiple regions. For example, AnyCompany is an insurance company with marketing and operations business units. The operations department sends transactional emails every time customers perform insurance simulations. The marketing department sends […]

Amazon SES configuration for an external SMTP provider with Auth0

Many organizations are using an external identity provider to manage user identities. With an identity provider (IdP), customers can manage their user identities outside of AWS and give these external user identities permissions to use AWS resources in customer AWS accounts. The most common requirement when setting up an external identity provider is sending outgoing […]

Apple Mail’s iOS15 Privacy Protection Impact to Senders

On June 7th at Apple’s Worldwide Developer’s Conference (WWDC 2021) Apple announced that Apple Mail users can now choose to use Apple Mail Privacy Protection. Apple Mail Privacy Protection will allow iOS to privately load remote message content which will hide recipient’s mail activity information like IP and user agent information, including geolocation and device(s) […]

How to Log Amazon SES details using Amazon CloudWatch

One of the use cases Amazon Simple Email Service (Amazon SES) users try to implement is to centralize various SES notifications from different domains or email addresses to get insights about how many of those emails were delivered, bounced or complaint. If you have these details, they can be valuable to help you take appropriate […]

Complying with DMARC across multiple accounts using Amazon SES

Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication from an organization. As such, companies need a robust solution to deal with the complexities this may introduce. In some cases, companies have multiple domains that support several different business units and need a distributed way […]