In the digital world, we are willing to be surprised and to learn. In the old days, we relied ona plan, prepared in advance, to guide our activities. But in a world dominated by uncertainty, in a world in which none of us knows all there is to know about our customers or about what will change in our competitive or regulatory environment, how can someone presume to develop a plan that will deliver business value? AWS Enterprise Strategist Mark Schwartz shares his thoughts on why humility is the essence of digital transformation.