Grab Powers Customer Engagement Across Southeast Asia with Amazon SES

Founded in 2012, Grab is Southeast Asia’s leading superapp. Millions of people across the region use Grab daily, for tasks ranging from ordering food or groceries to hailing taxis, sending packages, and making online purchases. The company serves users in more than 500 cities across Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam in the deliveries, mobility, and digital financial services sectors.

To address its transaction and email marketing requirements, Grab adopted Amazon Simple Email Service (Amazon SES), a bulk email sending service that seamlessly integrates into applications.

Over the years, Grab has grown from a ride-hailing service to a superapp offering food and grocery delivery, parcel delivery, and access to financial services such as lending and insurance. Fhelicia Selas Selestin, engineering manager at Grab, says, "AWS provides the reliability and scalability that fuel our evolution and rapid expansion with confidence. With AWS, we’re always innovating.”

Grab recognizes the importance of effectively communicating with its growing customer base. To foster customer loyalty and differentiate its business, the company automated email transaction receipts and improved email marketing campaigns—without the need to manage underlying hardware or infrastructure.

Using Amazon SES, Grab captures several types of transactions and delivers them as emails to users. These include ride and delivery receipts, notifications, and payment-related information being processed through Amazon SES. Grab also uses Amazon SES as an integral part of its email marketing approach and has developed reputation dashboards using Amazon SES metrics to monitor the deliverability of emails, notifications, and updates. Paul-Eric Licari, regional head of group business development at Grab, says, “With Amazon SES, we can successfully execute our customer engagement strategy, driving meaningful connections with users.”