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About Snowplow

Snowplow generates, governs and models high-quality, granular behavioral data, ready for use in AI, ML, and advanced analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced use cases, allowing organizations to drive significant business value with behavioral data. Killer apps built on top of Snowplow include the composable CDP, first-party digital analytics and ML-powered churn reduction for subscription businesses.