Category: Intermediate (200)

Customer data is critical for modern digital organizations, but is often scattered across tools which can render it useless. Historically, customer data platforms (CDPs) aimed to consolidate data for insights and activation, but organizations now prefer a composable CDP architecture on AWS to sync data from Amazon Redshift and Amazon S3 into downstream tools. Hightouch facilitates this composable CDP approach, making it easy to activate AWS data across channels without engineering work.

Amazon Machine Images (AMIs) allow quick deployment of EC2 instances, but managing multiple customized AMIs is complex. Stratus10’s Image Management Solution automates and streamlines AMI building, testing, and deployment using EC2 Image Builder. It provides consistency, integrates with current processes, reduces costs, and improves security. By eliminating manual processes, engineering teams can focus on innovation while hardened images ensure best practices.

Enterprise cloud adoption enables scalability but can introduce security and compliance challenges from decentralized builders and disparate growth. Accenture’s Secure Cloud Foundation on AWS provides a well-defined, automated account provisioning process with guardrails to enable secure and streamlined self-service innovation across teams. It establishes robust cloud foundations to automate security and break organizational barriers for accountability and outcomes.

Salesforce and AWS provide integrations that extend platform capabilities to help organizations solve unique business problems. Customers leverage Salesforce for modern user workflows and AWS for backend services, system integration, and data analytics. Integrations link the platforms through automation and tightly coupled services to meet security and performance needs, often using asynchronous event flows.

KewSustain is an AI platform by KewMann built on AWS that addresses gaps in sustainability compliance. It efficiently gathers ESG data from multiple sources, analyzes it, and generates sustainability reports adhering to major frameworks. Key features include automated data collection, collaboration tools, recommendations based on various risk factors, real-time insights via dashboards, and a virtual assistant providing guidance on reporting requirements.

The move to cloud-based contact centers (CCaaS) enables innovations like remote agents, sentiment analysis, and AI to improve customer experience. Operata offers a CX monitoring platform for Amazon Connect that provides observability into these connections, helping teams manage shared responsibility, analyze performance, anticipate issues, and optimize resources. Investing in visibility through tools like Operata sets CCaaS customers up for operational success.

Noventiq developed uDMS, a smart document management system hosted on AWS serverless architecture that removes the need to manage servers while ensuring scalability, cost-efficiency, and global accessibility. uDMS offers easy document tracking, metadata templating, workflow notifications, version control, and integrates well with other systems. It demonstrates how a serverless architecture can enable rapid deployment and modernization of legacy document management systems.

Environmental, social, and governance (ESG) initiatives are gaining traction, but companies often struggle to measure progress. The Science-Based Targets initiative (SBTi) offers clearly-defined greenhouse gas emission reduction targets aligned with global climate goals. Choosing the right tools, like the Adonis carbon management platform from eCloudvalley, is critical for data integration, effective tracking, and sustainability strategy optimization on this journey.

Social media is an integral part of everyday life as billions use it to connect, share, and find entertainment. Hootsuite provides businesses with a secure, scalable platform to manage social media across channels, analyze performance, and deliver customer care. By leveraging AWS services, Hootsuite offers robust tools to help brands economically manage their digital footprint, better understand their audience, and optimize their social media investments.

Data observability enables monitoring, understanding, and troubleshooting data pipelines to ensure smooth and efficient workflows. By tracking metrics like lineage, volume, and schema, data engineers can quickly identify issues, optimize performance, and make informed decisions. TCS outlines an approach using AWS services for event ingestion, aggregation, and visualization to address observability challenges.