Category: Announcements

We’re announcing strategic updates to Channel Partner Programs and Managed Services Provider Program for 2026, featuring enhanced incentives, streamlined benefits, and new deal registration capabilities. These changes are designed to help Partners scale their AWS practices more efficiently while driving greater customer success in digital modernization and AI initiatives.

AWS Partners are leveraging Amazon Bedrock AgentCore to rapidly transform proof-of-concept AI innovations into production-ready enterprise solutions, delivering transformative value across industries from financial services to travel and banking. Early adopters like Caylent, Cisco, Genpact, PwC Australia, and Reply are achieving remarkable results—including faster response times, reduced developer cognitive load, and significant ROI—by utilizing AgentCore’s serverless runtime, memory management, and enterprise-grade security features.

We’re announcing new benefits for AWS Managed Services Provider (MSP) Partners in 2026 to help scale their AWS practices and deliver outcomes in AI, security, and modernization.

The Amazon SageMaker Startup Incubator is transforming how startups deliver solutions to enterprise customers. Through comprehensive technical enablement and accelerated go-to-market support, the program helps startups overcome common challenges in infrastructure management and enterprise integration. Five successful lighthouse partners – Tonic AI, Activeloop, Weaviate, Snowplow, and SuperAnnotate – showcase the program’s impressive impact. These partnerships demonstrate how startups can efficiently build enterprise-grade solutions. Backed by AWS’s robust infrastructure and technical expertise, the program offers a proven path for startups to scale their data and AI solutions.

We’re excited to bring you AWS re:Invent 2025 both in-person and virtually! The conference is December 1 – December 5 in Las Vegas, with virtual opportunities to watch keynotes and Innovation Talks live. To help you prepare, we curated a list of key re:Invent information for AWS Partner and AWS Marketplace communities.

AWS Generative AI Innovation Center (GenAIIC) launches the Partner Agent Factory (PAF), a pioneering co-innovation program designed to accelerate the development of enterprise-grade, production-ready AI Agents and Tools with our Partner Innovation Alliance (PIA) partners. PAF provides immersive expert guidance and support, empowering PIA partners to build end-to-end AI solutions that meet dynamic business requirements. Customers benefit from the combined expertise of GenAIIC’s proven methodologies and PIA partners’ industry knowledge, available through AI Agents and Tools on AWS Marketplace.

We are excited to highlight 322 AWS Partners that received new or renewed specializations in October for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

Amazon Bedrock is now available for resale by AWS Channel Partners in the Solution Provider and Distribution programs, providing customers access to the fully managed generative AI service with foundation models from leading providers including AI21, Anthropic, Cohere, Meta, and OpenAI.

AWS Generative AI Innovation Center launches Partner Innovation Alliance (PIA) ISV Pods, pairing ISVs with PIA partners to accelerate enterprise-grade generative AI solutions. This strategic program addresses growing demand for industry-specific and horizontal AI capabilities, focusing on agentic AI development. With structured enablement, expert guidance, and go-to-market support, ISV Pods are set to pioneer the next wave of AI innovation, transforming businesses across industries.

We are excited to highlight 295 AWS Partners that received new or renewed specializations in September for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.