Category: Announcements

Amazon Bedrock is now available for resale by AWS Channel Partners in the Solution Provider and Distribution programs, providing customers access to the fully managed generative AI service with foundation models from leading providers including AI21, Anthropic, Cohere, Meta, and OpenAI.

AWS Generative AI Innovation Center launches Partner Innovation Alliance (PIA) ISV Pods, pairing ISVs with PIA partners to accelerate enterprise-grade generative AI solutions. This strategic program addresses growing demand for industry-specific and horizontal AI capabilities, focusing on agentic AI development. With structured enablement, expert guidance, and go-to-market support, ISV Pods are set to pioneer the next wave of AI innovation, transforming businesses across industries.

We are excited to highlight 295 AWS Partners that received new or renewed specializations in September for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

The AWS Ambassador Program is a vibrant worldwide community of AWS experts, known as AWS Ambassadors, from AWS Partner Network (APN) Services and Software Partners. AWS Ambassadors are recognized as influential AWS professionals in supporting and driving their organization’s AWS proficiency and sharing their thought leadership with the broader community. AWS Ambassadors possess and maintain […]

We are excited to highlight 241 AWS Partners that received new or renewed specializations in August for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We are excited to highlight 229 AWS Partners that received new or renewed specializations in July for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

AWS Marketplace announces AI Agents and Tools, offering hundreds of agent solutions including pre-built agents, agent tools, and professional services to help enterprises adopt and govern autonomous systems. Partners can now leverage new API-based and container-based delivery methods to package and scale their AI agent solutions directly to AWS customers.

At the 2025 Amazon Nova Partner Demo Competition, AWS Partners showcased innovative solutions using Amazon Nova foundation models to address customer challenges across industries. The competition highlighted Partners’ focus on Healthcare & Life Sciences and Financial Services sectors, leveraging Nova’s advanced AI capabilities.

AWS Specialization badges now include categories, allowing Partners to better showcase their validated expertise and helping customers more easily identify Partners with specific capabilities that match their business needs. The new category listing feature is seamlessly integrated into the “Create New Badge” process within Badge Manager in AWS Partner Central.

The 2025 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 15, 2025.