Tag: APN Launches

The goal of the AWS Managed Service Provider (MSP) Partner Program is to recognize partners that provide the best AWS Cloud managed service experience for their customers. To this effect, we periodically publish updates to the AWS MSP Partner Program Validation Checklist which defines the criteria and requirements for the AWS MSP Partner Program. We’re pleased to share the latest updates in version 5.0 of the validation checklist.

AWS Partners are building successful migration and modernization practices to help customers with their workloads, and partners are leveraging AWS Partner Funding programs to sell more projects and grow their AWS businesses. Based on past successes and feedback from AWS Partners, customers, and the AWS field, we have consolidated several migration funding programs into the Migration Acceleration Program (MAP). These changes will help fund small and large migrations to AWS across different workloads.

Embedded analytics is re-shaping how users consume data by providing insights in the key moments that matter. The new Embedded Analytics Partner Program (EAPP) will accelerate the embedded analytics journey for AWS customers thanks to a set of trusted AWS Partners who can help customers quickly understand and integrate Amazon QuickSight’s embedded analytics capabilities to create insightful, data-driven experiences for end users.

As customers shift to building applications in the cloud, they require the right tools and software solutions to help them build and distribute scalable, highly engaging applications and online experiences for customers. Amazon CloudFront Ready Partners provide solutions-focused offerings in the end-to-end media management, security, monitoring and analytics, and transfer acceleration space. Their solutions help complement and augment existing AWS services in order to help customers optimize their use of CloudFront.

With proper DevSecOps implementation, security becomes an integral part of the application delivery pipeline, allowing developers to receive rapid and contextual feedback as they build new features. The new DevSecOps category for the AWS DevOps Competency makes it easy for customers to find validated AWS Partners with DevSecOps products. These partners can help customers build secure applications by integrating security controls and policies into their application delivery pipelines.

The AWS Container Competency validates and promotes AWS Partners with software products that integrate with AWS services in ways that improve customers’ ability to run workloads on containers on AWS. With the Container Competency’s new Enterprise Container Management category, you can find products that will help manage container infrastructure (networks, load balancers, perimeter security) and containerized workloads (tasks, pods, services, namespaces, quotas) across different environments.

The new AWS Partner Marketing Central experience is designed to expand audience reach and drive demand for your customer offerings. Within Marketing Central, you’ll find tools and resources that enable you to differentiate your brand, drive demand for your customer offerings, and ultimately accelerate pipeline. AWS Partners gain access to Marketing Central upon meeting the minimum validation criteria for the specific AWS Partner Paths your organization is enrolled in.

We are excited to introduce the new AWS Partner Creative and Messaging Guide, a definitive resource detailing new branding treatments including partner badges, logos, and messaging dos and don’ts which partners can refer to when creating marketing communications, campaign collateral, and event assets. We recommend AWS Partners begin using the new guide, as it replaces the APN Messaging and Branding Guide and the AWS Co-Branding Guide.

Thank you for joining us in Las Vegas for AWS re:Invent 2021. We hope you are enjoying all of the educational content and big announcements. If you missed anything from our Global Partner Summit or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for the AWS Partner community. Reminder that virtual options for re:Invent breakout sessions will be available December 6-10.

We are excited to launch the AWS Mainframe Modernization service, a unique platform for mainframe migration and modernization allowing customers and partners to plan, migrate, modernize, and run their on-premises mainframe workloads to a managed development and execution environment on AWS. The service enables two proven and popular patterns—replatforming and automated refactoring—and has the goal of mitigating the risks and accelerating mainframe-to-cloud projects.