Artificial Intelligence

Accelerate campaign workflow with insights from Adobe Marketing Agent for Amazon Quick

This post shows how to enable Adobe Marketing Agent for Amazon Quick using a Model Context Protocol (MCP). We walk you through how to configure the integration, authenticate using your Adobe credentials, and get the latest insights in Amazon Quick. The sample workflow returns audience rankings, loyalty segment summaries, journey usage, and conflict recommendations.

Monitor and debug generative AI inference with SageMaker detailed metrics and Insights dashboard on CloudWatch

Amazon SageMaker AI provides fully managed real-time inference hosting for machine learning models. You deploy a model to a SageMaker endpoint backed by one or more compute instances, and SageMaker handles provisioning and scaling. SageMaker supports multiple endpoint architectures. This post focuses on the two most relevant to generative AI workloads with detailed observability: Single-model endpoints (SME) and Inference component (IC) endpoints.

Amazon Bedrock AgentCore harness is now generally available: Go from idea to production-grade agent in minutes

Today, Amazon Bedrock AgentCore harness is generally available. Two API calls (CreateHarness to define an agent, and InvokeHarness to run it), and you have an agent running in seconds. The agent runs in its own isolated environment with a filesystem and shell, so it can read files, run commands, and write code safely. It remembers users and conversations across sessions, picks up skills you point it at (including the AWS-curated catalog), browses the web, calls your tools through gateway or MCP, and switches model providers mid-session without losing context. Every step streams back to you in real time and is automatically traced to Amazon CloudWatch. You don’t need to write orchestration code or build a container, unless you want to.

Context intelligence for your data and AI agents at scale

Agents are only as intelligent as the context they can reason over. Today, that context is scattered across data lakes, data warehouses, lakehouses, databases, and streams, and in institutional knowledge that has never been written down. You want to trust the decisions made by your AI agents, but that can’t happen until agents have context. Imagine what becomes possible when we give agents a safe way to access the context they need to deliver trusted decisions. This is why at the AWS Summit New York City, we’re announcing a series of innovations that deliver intelligence for your data and AI agents at scale.

New in Amazon Bedrock AgentCore: Build agents with broader knowledge and continuous learning

New in Amazon Bedrock AgentCore: Build agents with broader knowledge and continuous learning

Today we’re introducing new capabilities on Amazon Bedrock AgentCore, the platform to build, connect, and optimize agents. In this post, we cover how these capabilities close each gap: connecting agents to organizational, web, and paid knowledge; helping teams find and fix what’s going wrong in production; and enforcing controls that scale as agents grow more capable. Together, they help you build more capable agents faster, govern them with controls that scale, and improve them continuously.

Safeguard your agentic AI applications with the Amazon Bedrock Guardrails InvokeGuardrailChecks API

Today, we’re announcing a new API with Amazon Bedrock Guardrails. With this API, you can apply individual safeguards, also referred to as safety checks, at any point in your agentic AI applications without creating guardrail resources. In this post, we walk through how the InvokeGuardrailChecks API works and how to use it to build safe, multi-turn agentic AI applications.