Artificial Intelligence

Associa collaborated with the AWS Generative AI Innovation Center to build a generative AI-powered document classification system aligning with Associa’s long-term vision of using generative AI to achieve operational efficiencies in document management. The solution automatically categorizes incoming documents with high accuracy, processes documents efficiently, and provides substantial cost savings while maintaining operational excellence. The document classification system, developed using the Generative AI Intelligent Document Processing (GenAI IDP) Accelerator, is designed to integrate seamlessly into existing workflows. It revolutionizes how employees interact with document management systems by reducing the time spent on manual classification tasks.

In this post, you will learn how to configure and use Amazon Nova Multimodal Embeddings for media asset search systems, product discovery experiences, and document retrieval applications.

Building upon our earlier work of marketing campaign image generation using Amazon Nova foundation models, in this post, we demonstrate how to enhance image generation by learning from previous marketing campaigns. We explore how to integrate Amazon Bedrock, AWS Lambda, and Amazon OpenSearch Serverless to create an advanced image generation system that uses reference campaigns to maintain brand guidelines, deliver consistent content, and enhance the effectiveness and efficiency of new campaign creation.

BGL is a leading provider of self-managed superannuation fund (SMSF) administration solutions that help individuals manage the complex compliance and reporting of their own or a client’s retirement savings, serving over 12,700 businesses across 15 countries. In this blog post, we explore how BGL built its production-ready AI agent using Claude Agent SDK and Amazon Bedrock AgentCore.

In this post, we demonstrate how to build a secure file upload solution by integrating Google Drive with Amazon Quick Suite custom connectors using Amazon API Gateway and AWS Lambda.

This post explores nine essential best practices for building enterprise AI agents using Amazon Bedrock AgentCore. Amazon Bedrock AgentCore is an agentic platform that provides the services you need to create, deploy, and manage AI agents at scale. In this post, we cover everything from initial scoping to organizational scaling, with practical guidance that you can apply immediately.

On November 21, 2025, Amazon SageMaker introduced a built-in data agent within Amazon SageMaker Unified Studio that transforms large-scale data analysis. In this post, we demonstrate, through a detailed case study of an epidemiologist conducting clinical cohort analysis, how SageMaker Data Agent can help reduce weeks of data preparation into days, and days of analysis development into hours—ultimately accelerating the path from clinical questions to research conclusions.

In this post, we illustrate how Clarus Care, a healthcare contact center solutions provider, worked with the AWS Generative AI Innovation Center (GenAIIC) team to develop a generative AI-powered contact center prototype. This solution enables conversational interaction and multi-intent resolution through an automated voicebot and chat interface. It also incorporates a scalable service model to support growth, human transfer capabilities–when requested or for urgent cases–and an analytics pipeline for performance insights.

Evaluating the performance of large language models (LLMs) goes beyond statistical metrics like perplexity or bilingual evaluation understudy (BLEU) scores. For most real-world generative AI scenarios, it’s crucial to understand whether a model is producing better outputs than a baseline or an earlier iteration. This is especially important for applications such as summarization, content generation, […]

This post explores how you can use Amazon S3-based templates to simplify ModelOps workflows, walk through the key benefits compared to using Service Catalog approaches, and demonstrates how to create a custom ModelOps solution that integrates with GitHub and GitHub Actions—giving your team one-click provisioning of a fully functional ML environment.