Category: Amazon Personalize

In this post, we demonstrate a solution using Amazon Bedrock Agents, Amazon Bedrock Knowledge Bases, Amazon Bedrock Developer Experience, and Amazon Personalize that allow marketers to save time and deliver efficient personalized advertising using a generative AI enhanced solution. Our solution is a marketing agent that shows how Amazon Personalize can effectively segment target customers based on relevant characteristics and behaviors. Additionally, by using Amazon Bedrock Agents and foundation models (FMs), our tool generates personalized creative content specifically tailored to each purpose. It customizes the tone, creative style, and individual preferences according to each customer’s specific prompt, providing highly customized and effective marketing communications.

In this post, we show how you can recommend breaking news to a user using AWS AI/ML services. By taking advantage of the power of Amazon Personalize and Amazon Titan Text Embeddings on Amazon Bedrock, you can show articles to interested users within seconds of them being published.

A variety of different techniques have been used for returning images relevant to search queries. Historically, the idea of creating a joint embedding space to facilitate image captioning or text-to-image search has been of interest to machine learning (ML) practitioners and businesses for quite a while. Contrastive Language–Image Pre-training (CLIP) and Bootstrapping Language-Image Pre-training (BLIP) […]

We are excited to announce the general availability of two advanced recipes in Amazon Personalize, User-Personalization-v2 and Personalized-Ranking-v2 (v2 recipes), which are built on the cutting-edge Transformers architecture to support larger item catalogs with lower latency. In this post, we summarize the new enhancements, and guide you through the process of training a model and providing recommendations for your users.

Amazon Personalize is excited to announce automatic training for solutions. Solution training is fundamental to maintain the effectiveness of a model and make sure recommendations align with users’ evolving behaviors and preferences. As data patterns and trends change over time, retraining the solution with the latest relevant data enables the model to learn and adapt, […]

With a multitude of articles, videos, audio recordings, and other media created daily across news media companies, readers of all types—individual consumers, corporate subscribers, and more—often find it difficult to find news content that is most relevant to them. Delivering personalized news and experiences to readers can help solve this problem, and create more engaging […]

VistaPrint, a Cimpress business, is the design and marketing partner to millions of small businesses around the world. For more than two decades, VistaPrint has empowered small businesses to quickly and effectively create the marketing products – from promotional materials and signage to print advertising and more – to get the job done, regardless of […]

OpenSearch is a scalable, flexible, and extensible open source software suite for search, analytics, security monitoring, and observability applications, licensed under the Apache 2.0 license. Amazon OpenSearch Service is a fully managed service that makes it straightforward to deploy, scale, and operate OpenSearch in the AWS Cloud. OpenSearch uses a probabilistic ranking framework called BM-25 […]

Today, we are excited to announce three launches that will help you enhance personalized customer experiences using Amazon Personalize and generative AI. Whether you’re looking for a managed solution or build your own, you can use these new capabilities to power your journey. Amazon Personalize is a fully managed machine learning (ML) service that makes […]

Amazon Personalize is excited to announce the new Next Best Action (aws-next-best-action) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. Amazon Personalize is a fully managed machine learning (ML) service that makes it effortless for developers to deliver highly […]