AWS for M&E Blog

Hector Leano

Author: Hector Leano

Héctor Leaño is the Global Marketing Lead for AWS Media & Entertainment practice.

In the news: Fox Sports uses AWS S3 to enable remote production for FIFA Women’s World Cup

FOX Sports was looking to create captivating program elements, such as promos, player profiles, replay clips, and B-roll packages, while matches progressed in Paris for the 2019 FIFA Women’s World Cup, without ever having to leave its familiar, well-equipped “Pico” facility home base, in Los Angeles, CA. From Sports Video Group News, read how Fox […]

A conversation with Colleen Camuccio of Dow Jones

In our latest “Ahead in the Cloud” post featuring Colleen Camuccio, VP of Program Management at Dow Jones, she explains how the AWS Cloud has helped transform and optimize their customer data platform program, which she directs. Now, she’s looking ahead to more innovation and business value for Dow Jones, leveraging the cloud. As if […]

In the news: Hotstar sets new global record for live viewership

Indian streaming giant Hotstar broke the global record for simultaneous streaming viewers this past weekend with 18.6 million users watching the finals of the Indian Premier League cricket tournament. Read TechCrunch’s coverage here. To learn more about AWS services used for Hotstar’s streaming architecture, check out: Saving Millions : Leveraging EC2 Spots at Scale by Gaurav […]

In the news: Boston Celtics migrate to AWS with mission

Recognizing that a growing technology footprint built on physical on-prem servers would lead to future management challenges – and seeking to simplify access for a disperse userbase of coaches and other personnel that needed data quickly – the Boston Celtics sought cloud services specialists to drive a substantial cloud transformation. They enlisted Mission to lead […]

Case study: Korean Broadcasting System (KBS) and surge streaming

In 2016, KBS experienced traffic overflow that could not be handled every time a popular event occurred, like the earthquake in Gyeongju, the Olympic Games, the World Cup, and the big-hit drama Descendants of the Sun. Although IT resources were acquired and managed during each of these events, KBS needed an infrastructure that could flexibly scale […]

Extracting value from video archives using AI: Videofashion case study

For M&E companies with large content archives, the principal challenge is surfacing the most relevant content for use by producers or licensors. Taking it further, some customers such as sports leagues (that have access to decades’ worth of content) want to make their content archives available to their fanbase via an API so that the […]

This is my architecture: Advertising analytics at scale for live events featuring Amazon Prime Video

In this episode of This Is My Architecture, Prime Video shows how they provide customized advertising at scale, and provides reporting/analytics on ad delivery. You’ll learn how Amazon Prime Video handles advertising for Thursday Night Football and other live events, providing analytics on ad delivery using AWS Elemental MediaTailor, AWS Lambda, Amazon Kinesis Data Streams, […]

[Updated May 6] Presentations from the AWS M&E NYC symposium on March 20, 2019

If you missed our M&E Cloud Symposium on March 20, 2019, session recordings are now available for viewing. Executive Track State of Media and What’s New From AWS Hear the AWS perspective on the fast-changing media industry. What trends are we hearing from customers and consumers around the world? What business models are emerging? Also […]

[Updated Mar 18] AWS M&E symposium, New York City – March 20, 2019

Click here to download the presentations Please save the date for the AWS M&E Symposium + Media Day Workshop, coming to New York City March 20, 2019. As part of the Executive Track, hear from fellow media business leaders and technologists about how they are revolutionizing how content is created, distributed, and monetized, including case […]