AWS for M&E Blog
The increasing importance of video for the government sector
Video is increasingly being used by governments worldwide to improve engagement with citizens. According to research from SAP, 62% of citizens expect public service organizations to utilize innovative technologies and solutions. The same research says that 68% of governments cite improving the citizen experience as their number one priority. In recent months, with governments often […]
Germany’s DFL taps AWS Media Services for new live streaming platform
The DFL Deutsche Fußball Liga (DFL), which is the governing body of the Bundesliga, is responsible for the organization and marketing of professional football in Germany. The Bundesliga, the soccer league with the best goals-per-game rate among Europe’s top five football leagues, is using AWS Media Services to power its new live streaming service. Using […]
Solving OTT workflow challenges with AWS
Authored by Tom Schaeffer, Founder, President & CEO of Float Left Interactive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. This post discusses the history and evolution of over-the-top (OTT) streaming and outlines how my company, Float […]
Virtual workstations on AWS: Discussing the next must-have studio essential
A recap of a virtual panel, moderated by postPerspective In alignment with virtual SIGGRAPH 2020, AWS hosted a five-webcasts series offering tips on best practices and production-proven insights from creative studios and technology partners. Each presentation delved into the power of the cloud for visual effects and animation workflows. Untold Studios, revealed its origin story […]
[Updated 3/15/2021] ZEE5 inserts millions of ads in live and VOD content using AWS
This post is co-authored by Girish Nair, SA, Media & Entertainment at Amazon Web Services and Vivek Yadav – Senior CDN Engineer at ZEE5 ZEE Entertainment is among the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 260k+ hours of television content with more than a billion […]
Annual 4K 4Charity fun run goes virtual for IBC in 2020
Registration now open for seventh annual event, raising awareness and support for nonprofits focused on increased diversity and inclusion and COVID-19 relief The 4K 4Charity Fun Run series is going virtual for the annual running and walking event hosted in collaboration with the International Broadcasting Convention (IBC) in 2020. The 4K 4Charity series leverages fun, […]
[Updated 3/15/2021] Inserting ad breaks into video content using Amazon Rekognition, AWS Elemental MediaConvert and AWS Elemental MediaTailor
Customers are often overwhelmed with the amount of undifferentiated heavy-lifting involved in preparing their media for monetization and streaming. The traditional ad insertion process is repetitive, error-prone, and time-consuming, and ads are inserted in a non-intrusive way so that the attention of the audience is not disturbed when presented with ad content. A cloud-based monetization […]
AWS debuts Cloud Digital Interface (AWS CDI) to reliably transport uncompressed live video between applications
Today AWS unveiled the AWS Cloud Digital Interface (AWS CDI), a new network technology that allows Independent Software Vendors (ISVs) and AWS Partners to build reliable, live video applications that can connect products and services within the AWS Cloud. Workloads that require high-performance connectivity and uncompressed live video transport have historically been deployed on-premises using […]
Build a compelling eCommerce experience with Amazon Interactive Video Service
Introduction Amazon Interactive Video Service (Amazon IVS) makes creating live video streams simpler than ever. This means you can spend more time creating live content and features to inspire, engage, and entice viewers. Amazon IVS helps you build a compelling, interactive platform that goes beyond traditional eCommerce experiences. In this post, I show you how […]
How cloud-based video pipelines are inspiring new innovation in broadcast workflows
Consumer viewing habits and media business models have shifted in recent years as smart phone technology and connectivity have advanced and over-the-top (OTT) services have proliferated. To keep pace with an ever-growing demand for content and adapt to rapid changes in viewer behavior, media companies are tapping into the cloud to reinvent the media pipeline, […]









