AWS for M&E Blog

Watch now: Empowering users with natural language search featuring Dow Jones

Content creators face the ever-increasing challenge of cataloging content in a way that is easily accessible by users. Providing content relevant to a user’s search from vast archives of content requires a system that automatically provides the best match from the most relevant content. Using the Amazon Kendra machine learning service, the Wall Street Journal created Talk2020, a tool that allows users to query thousands of transcripts from speeches and media appearances with natural language searches. Learn the challenges the team overcame and how working with AWS enabled them to offer an innovative, easy-to-use customer experience that was previously not possible.

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