客户案例/广告与营销技术

2022 年
Salesforce 徽标

Salesforce 使用 AWS 为其客户数据平台创建单一可信数据源

Salesforce 是一家基于云的软件公司,提供客户关系管理服务和一套补充性企业应用程序,侧重于客户服务、营销自动化、分析和应用程序开发。

在这段旧金山 AWS 峰会的视频中,Muralidhar Krishnaprasad 作为 Salesforce 的 Executive Vice President (EVP) of Engineering 讲述了其公司如何利用 Amazon Relational Database Service(Amazon RDS)、Amazon DynamoDBAmazon EMR 等 AWS 服务为营销人员提供消费者的详细视图并改善业务成果,从而在公司的客户数据平台(CDP)中为客户数据创建单一可信数据源。

kr_quotemark

安全性至关重要,我们确实使用 AWS Security 来进行深入防御,但最重要的是,AWS 一直是我们信赖的合作伙伴,在我们推出这些新服务时施以援手并和我们共同努力。”

Muralidhar Krishnaprasad
Salesforce 的 Executive Vice President Engineering

使用的 AWS 服务

Amazon Relational Database Service (Amazon RDS)

Amazon Relational Database Service (Amazon RDS) 是一个托管式服务的集合,可以简化在云中设置、运营和扩展数据库的过程。

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Amazon DynamoDB

Amazon DynamoDB 是一种完全托管式、无服务器的 NoSQL 键值数据库,旨在运行任何规模的高性能应用程序

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Amazon EMR

Amazon EMR 是行业领先的云大数据解决方案,适用于使用开源框架(如 Apache Spark、Apache Hive、Presto)进行 PB 级数据处理、交互分析和机器学习。

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    Salesforce Offers Personalized Healthcare from Anywhere Using AWS

    Learn how Salesforce built a scalable, agile telehealth solution to help remove barriers to healthcare using Amazon Chime SDK.
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    Salesforce on AWS

    Salesforce, Inc. (Salesforce), a leading customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Today, Salesforce and AWS have a global strategic relationship focused on technical alignment and joint development.
    2022
  • North America

    Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

    Unifying data to create billions of 360-degree customer profiles
    2021
  • United States

    Salesforce Creates a Single Source of Data Truth for Its Customer Data Platform Using AWS

    Salesforce is a cloud-based software company that provides customer relationship management services and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. In this video, Muralidhar Krishnaprasad, executive vice president (EVP) of engineering for Salesforce, describes how the company creates a single source of truth for customer data in the company's Customer Data Platform (CDP), utilizing AWS services such as Amazon Relational Database Service (Amazon RDS), Amazon DynamoDB, and Amazon EMR to provide marketers with a detailed view of their consumers and improve business outcomes.
    2022
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