Amazon Personalize

Elevate every customer experience with AI-powered personalization

Why Amazon Personalize?

Amazon Personalize helps you elevate the customer experience with AI-powered personalization. With the Amazon Personalize recommendation engine, you can deliver hyper-personalized user experiences in real-time at scale to improve user engagement, customer loyalty, and business results.

Benefits of Amazon Personalize

How it works

Get started with Amazon Personalize and generative AI
You can now use Amazon Personalize and generative AI powered capabilities to quickly create hyper-personalization experiences for your users. To learn how to get started, click here >>

Diagram showing how Amazon Personalize processes your data, delivers personalized recommendations, and continually trains and optimizes the model based on evolving insights.

Use cases