Amazon Personalize
Elevate every customer experience with AI-powered personalizationWhy Amazon Personalize?
Amazon Personalize helps you elevate the customer experience with AI-powered personalization. With the Amazon Personalize recommendation engine, you can deliver hyper-personalized user experiences in real-time at scale to improve user engagement, customer loyalty, and business results. |
Benefits of Amazon Personalize
How it works
Get started with Amazon Personalize and generative AI
You can now use Amazon Personalize and generative AI powered capabilities to quickly create hyper-personalization experiences for your users. To learn how to get started, click here >>
![Diagram showing how Amazon Personalize processes your data, delivers personalized recommendations, and continually trains and optimizes the model based on evolving insights.](https://d1.awsstatic.com/products/personalize/product-page-diagram_Amazon-Personalize1.4249579be4fd5c883914489dcbb0c27ba59a2961.png)