AWS Innovators

What does AWS mean to the people and organizations who rely on it every day? We asked customers across industries and geographies to sum it up in a single word. Their answers: innovative, collaborative, trustworthy, game changer, bar raising.

Behind each word is a story—of a team that moved faster, a product that launched on time, a business that scaled beyond what seemed possible. This montage captures 20 years of partnership, progress, and the shared belief that the best builders deserve the best cloud.

From global enterprises to emerging startups, AWS customers around the world are building the future.  

BMW Group built a 3D App Store on AWS that gives employees anytime, anywhere access to high-fidelity car visualizations. Using Amazon S3, Amazon EC2 GPU instances, and Amazon Bedrock, the team delivered a globally scalable XR platform that democratizes spatial computing across the organization.

Mercedes-Benz integrated cutting-edge AI capabilities across its global operations, including deploying an AI assistant with Amazon SageMaker and AWS Lambda.

WRITER executed a comprehensive "AWS-first" strategy starting in 2023, ultimately training their breakthrough Palmyra X5 model on SageMaker HyperPod at 1/10th typical cost.

Blue Origin is revolutionizing both aerospace operations and software development through comprehensive AI implementation.

Through continuous innovation in generative AI and visual language models, Pinterest drives higher user engagement and precise product discovery, making it a leading platform for turning visual inspiration into reality.

Condé Nast, a global media company, used Amazon Nova Pro on Amazon Bedrock to achieve faster user-generated content moderation and reduce manual effort.