AWS for M&E Blog

Category: Compute

Expanse space ship

Rocket Science VFX scales its render farm to the cloud

Organic growth has been a key focus for Toronto-based Rocket Science VFX from its inception more than 15 years ago. Since then, the visual effects studio has thoughtfully expanded its pool of artists to accommodate client needs while also providing a stable working environment. This measured approach, along with access to Amazon Elastic Compute Cloud (EC2) GPU […]

AWS Supercharges Conductor's Render Scalability

Amazon Web Services (AWS) supercharges conductor’s render scalability

Authored by Chris Bond – Founder, Thinkbox Software and Director Product Management, EC2 Artists and technologists working to create compelling content for visual effects (VFX) and animation projects are exploring cloud-based rendering if it isn’t already part of their workflow. Conductor is a secure, cloud-based service that studios can leverage to offload rendering and simulation […]

AWS for visual effects explained

Visual effects (VFX) help drive storytelling, whether through eye-catching intergalactic showdowns or subtle CGI that transports modern viewers to bygone eras and locations. VFX artists pour countless hours into crafting and perfecting shots, often iterating on data-heavy files up until the last minute before final export. Cloud-based technology removes many of the traditional physical and […]

Search inside videos using AWS media and AI/ML services

September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. In today’s content-driven world, it’s difficult to search for relevant content without losing productivity. Content always requires metadata to give it context and make it searchable. Tagging is a means to classify content to make it structured, indexed, and—ultimately—useful. Much […]

Broadcasting TV channels using the Veset Nimbus playout platform on AWS

Co-Authored by Zavisa Bjelorgrlic, AWS M&E Partner SA, Igor Krol, CEO and Gatis Gailis, CTO & Founder from Veset. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Many video content owners use the Veset Nimbus playout platform to […]

Kayo Sports delivers rich user experiences with AWS

Kayo Sports offers Australia’s sports fans a massive selection of more than 50 live sports powered by FOX SPORTS Australia, ESPN, and beIN SPORTS. Watch to learn how Kayo Sports uses AWS services for media, compute, storage, and analysis to deliver 30,000 hours of live content and rich interactive user experiences.

In the news: Hotstar sets new global record for live viewership

Indian streaming giant Hotstar broke the global record for simultaneous streaming viewers this past weekend with 18.6 million users watching the finals of the Indian Premier League cricket tournament. Read TechCrunch’s coverage here. To learn more about AWS services used for Hotstar’s streaming architecture, check out: Saving Millions : Leveraging EC2 Spots at Scale by Gaurav […]

Frankly, cloud is the future

This article originally appeared in FEED Magazine, Issue 09. Before being acquired by Frankly, WorldNow had been in the digital solutions business for broadcasters since 1999. The company provided a digital publishing platform, which included CMS and multimedia functions with a front end that delivered to a variety of platforms including iOS, Android, Apple TV, […]

This is my architecture: Advertising analytics at scale for live events featuring Amazon Prime Video

In this episode of This Is My Architecture, Prime Video shows how they provide customized advertising at scale, and provides reporting/analytics on ad delivery. You’ll learn how Amazon Prime Video handles advertising for Thursday Night Football and other live events, providing analytics on ad delivery using AWS Elemental MediaTailor, AWS Lambda, Amazon Kinesis Data Streams, […]

Guest post from castLabs: AWS customers can use SPEKE and DRMtoday for video security

Guest post Bryce Pedersen, VP of Marketing, castLabs The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. The Secure Packager and Encoder Key Exchange (SPEKE) specification defines the standard for authentication and communication between encryptors and digital rights […]