Category: Uncategorized

This post explains the framework and walks through an end-to-end example using LiveRamp identity enrichment.

In this post, we show how you can monetize your live streams using Amazon IVS SSAI.

S4C has been the home of Welsh-language television since 1982. In its recent “digital first” strategy, the public service broadcaster describes itself as being “more than a TV channel,” and its mission is clear: to show the world through the Welsh language with content for audiences in Wales, the UK, and beyond on the platforms […]

As part of AWS’s Three Big Questions podcast series, leaders from AWS partners Thoughtworks, TwelveLabs, and LucidLink shared insights on the trends driving media and entertainment growth and innovation. Audience evolution Vishnu Nair and Parvinder Singh Kalra of Thoughtworks pointed out that the media industry is experiencing a profound generational shift in consumption patterns with […]

Studios face a critical dilemma: AI tools promise to accelerate production workflows, but adopting them means confronting real concerns about security, intellectual property (IP) protection, and production stability. This post introduces a solution designed to resolve that trade-off. You can use AI tools such as ComfyUI—an open source node-based interface for AI content generation— to […]

In this post, learn how to build a demonstration of low-latency live NDI video conversion to a transport stream in the AWS Cloud with MediaConnect.

In this post, learn the implementation of cloud-based NGA production workflows using MPEG-H Audio on AWS. By combining Jünger Audio’s audio processing expertise, MainConcept’s encoding capabilities, Techex’s stream processing platform, and Fraunhofer IIS’s MPEG-H technology, broadcasters can implement professional-grade NGA workflows in the cloud without compromising on quality or functionality.

Netmedias recently launched Dramaze.com, a groundbreaking freemium video-on-demand (VOD) streaming platform that brings short-form drama episodes to audiences across Asia and the Middle East. In an increasingly competitive streaming landscape where content localization and rapid scaling are critical for success, the company faced the challenge of delivering culturally relevant entertainment while maintaining operational efficiency and […]

The media industry is experiencing a fundamental shift in how content is processed, analyzed, and monetized. Recent breakthroughs in vision-based generative AI models have dramatically reduced both the cost and complexity of understanding video content at scale. By introducing these models into media supply chain workflows, organizations can reduce manual tagging and metadata generation costs […]

The biggest decisions in the National Football League (NFL) don’t always happen under stadium lights. More often, they’re made weeks later — when scouts are replaying drills frame by frame, analysts are running probability models late into the night, and front offices are weighing roster needs against contract markets and draft boards. By the time […]