AWS Messaging Blog

Category: Learning Levels

Use AI agents and the Model Context Protocol with Amazon SES

We’ve released the SESv2 MCP Server sample on GitHub and invite current and prospective customers to experiment with it in non-production environments. This post provides example use cases demonstrating how the SESv2 MCP Server can be used with AI tools like the Amazon Q CLI to get information about an Amazon SES account, set up configurations, and send test emails – all without needing deep expertise in email or Amazon SES.

Building AI-powered customer experiences using a modern communications hub

Organizations face integration challenges while adding Generative AI (GenAI) -powered Agentic AI and hyper-personalization capabilities to engage with customers through dynamic and personal experiences. They require scalable and reusable architectures to integrate knowledge bases, business logic, and customer communications without a complete system overhaul, amid disparate engagement solutions they currently operate. A Modern Communications Hub, loosely coupled with core Generative AI services, will establish a composable foundation to build communication-channel-agnostic customer experiences on. Start experimenting with AI-powered customer experience innovations with a quick proof-of-concept that won’t interfere with your present customer engagement setup.

Build a Two-Way Email-to-SMS Service with Amazon SES and Amazon End User Messaging

Build a Two-Way Email-to-SMS Service with Amazon SES and Amazon End User Messaging

Introduction Businesses and organizations today struggle to effectively communicate with their customers, employees, or other stakeholders across the diverse range of digital channels they now use. One common problem arises when the requirement to exchange information quickly and reliably extends beyond traditional email. This issue challenges organizations where recipients lack immediate access to email. This […]

How to set up Amazon Quicksight dashboard for Amazon Pinpoint and Amazon SES engagement events

In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]

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Predictive User Engagement using Amazon Pinpoint and Amazon Personalize

(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]

Forward Incoming Email to an External Destination

Note: This post was written by Vesselin Tzvetkov, an AWS Senior Security Architect, and by Rostislav Markov, an AWS Senior Engagement Manager. Amazon SES has included support for incoming email for several years now. However, some customers have told us that they need a solution for forwarding inbound emails to domains that aren’t managed by […]