Category: Customer Solutions

In today’s digital landscape, businesses heavily rely on SMS and email campaigns to engage with customers and deliver timely, relevant messages. The shift towards digital marketing has increased customer engagement, accelerated delivery, and expanded personalization options. Email and SMS marketing is essential to digital strategies according to 44% of Chief Marketing Officers and they allocate […]

Introduction Customers often ask us if the Amazon Simple Email Service (SES) inbound capabilities they use with applications hosted on AWS infrastructure can also be used to process and automate employee email hosted on public services like Google Workspace and Microsoft 365. The answer has typically been “yes, but with some limitations”, as until now, […]

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

This is part two of the two-part guest series on extending Simple Email Services with advanced functionality. Find part one here. quirion, founded in 2013, is an award-winning German robo-advisor with more than 1 billion Euro under management. At quirion, we send out five thousand emails a day to more than 60,000 customers. Managing many […]

This is part one of the two-part guest series on extending Simple Email Services with advanced functionality. Find part two here. Update: The TestRenderEmailTemplate API used to send emails with attachments has a limit of 1 operation per second. If your expected peak traffic is higher than this, the solution demonstrated in this case study may […]

Important Update (10/31/2024) – Amazon WorkMail now supports multi-factor authentication (MFA) through integration with AWS IAM Identity Center! Please see the What’s New announcement and the Amazon WorkMail documentation for more information. Foundations Amazon Simple Email Service (SES) handles hundreds of billions of email messages every month. While many are outbound, one of the fastest-growing […]

Introduction Amazon Pinpoint is widely used by many customers for their various user engagement use cases like marketing campaigns, scheduled communications (newsletters, reminders, etc.), and transactional messaging. By using the message template feature in Amazon Pinpoint, customers can design messages personalized to the specific end users, by using variable attributes. While Amazon Pinpoint enables customers […]

2022 Gartner Market Guide for CPaaS recognizes AWS Communication Developer Services (CDS) Every business needs to communicate with customers through channels like email, SMS, notifications, voice, and even video. CPaaS, or Communications Platform as a Service, provers combine those capabilities into a single offering. Communication developers exploring new CPaaS solutions can read the 2022 Gartner […]

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]