In this session, we’ll explore five powerful ways that startups can successfully go to market with AWS and win deals by leveraging co-sell opportunities. As a startup, navigating the vast landscape of AWS can feel daunting, but with the right framework, you can maximize your partnership and growth potential. We'll begin by discussing how to determine if your startup is a good fit for AWS co-sell motions and how to engage strategically with AWS to unlock maximum value. You'll learn about the steps involved in onboarding to AWS co-sell programs, like the AWS Marketplace (MP) and AWS Partner Network (APN), and how to use these programs effectively as part of your go-to-market strategy. We'll also dive into a proven framework that helps startups clearly define co-sell objectives, adopt AWS Marketplace as a strategic sales channel, and craft a compelling "better together" story that resonates with customers. By the end of this session, you’ll walk away with actionable insights and strategies to increase your chances of success within the AWS ecosystem and make the most of your partnership opportunities.

Join our AWS GameDay livestream for an immersive, NFL-themed experience that lets you tackle real-world AWS challenges. Compete for a top spot on the leaderboard as you gain hands-on expertise in AWS. Throughout the event, tune into our livestream for engaging, bite-sized sessions on building, modernization, and migration, designed to enhance your cloud skills. Don’t miss this exciting opportunity to learn and compete against fellow AWS enthusiasts.

Migrating to AWS presents a powerful opportunity to transform your organization, unlock new capabilities, and drive business growth while reducing total cost of ownership, increasing application performance, and enhancing security. Learn how AWS enables organizations to modernize their IT infrastructure, launch their Generative AI journey, and drive business transformation initiatives.

Las bases de datos gestionadas en la nube aceleran el time-to-market de una empresa al confiar tareas críticas como la configuración, el mantenimiento, la escalabilidad y la seguridad de la base de datos al proveedor de la nube. Esto permite que los equipos de desarrollo se concentren en construir y entregar aplicaciones clave sin verse limitados por preocupaciones de infraestructura. Con características como copias de seguridad automatizadas, alta disponibilidad y escalabilidad bajo demanda, las bases de datos gestionadas reducen la carga operativa, simplifican el despliegue y minimizan los tiempos de inactividad, lo que permite a las empresas lanzar productos y actualizaciones más rápidamente, responder ágilmente a las demandas del mercado e innovar de manera más eficiente.

Generative AI has transformed the technology industry over the past two years. At the core of this transformation are vector embeddings – the magic behind many generative AI applications, including all retrieval-augmented generation (RAG) patterns. When you are building generative AI capabilities into your multi-tenant SaaS application, it's important to maintain the same data isolation controls you would on any other database to protect your tenants' data. In this session, learn how to apply data isolation with AWS data and AI services to securely build vector databases to power multi-tenant generative AI applications.

L'adoption du cloud a été un moteur essentiel de la transformation numérique et de la modernisation pour les organisations de tous les secteurs. Un élément clé de la migration et de la modernisation du cloud est l'utilisation de services de base de données gérés, qui peuvent offrir des avantages significatifs aux clients. AWS propose une suite complète de services de base de données gérés, notamment Amazon RDS, Amazon Aurora, Amazon DynamoDB et Amazon Redshift, entre autres.

Do you want to take advantage of the full power of serverless architectures for your production workloads? Are you wondering how events can help your applications scale? Have you been trying to tune your applications for higher performance and lower cost? This session provides architectural best practices, optimizations, and useful shortcuts that experts use to build secure, high-scale, and high-performance serverless applications.

Enterprises wishing to accelerate in their generative AI adoption across the organization have a need to build generative AI platforms. These platforms streamline project lifecycles while ensuring control, efficiency, and compliance. By doing so they gain scalability, efficient data and model use, robust governance, collaboration, and cost optimization. Such a platform is typically composed of resources, user and access management, financial oversight, and compliance management. IT teams, including central IT, AI Centers of Excellence, and security officers, collaboratively provide these platforms, supporting thousands of end-users and hundreds of use cases. This session will talk about what such a platform looks like, explain each of it's component in detail and suggest how to build it using AWS services.

Modern applications are the driving force behind many successful organizations today. How these applications are developed and operated can significantly impact pace of innovation, development and maintenance costs, and application performance, providing a competitive edge. Developing modern applications involves building with the latest technologies and techniques that support faster innovation, improved performance, security, reliability, and lower total cost of ownership. In this session, explore how AWS can help you build and operate modern applications.