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Monetization
The Rise of Television Convergence
The TV landscape is changing significantly. Audiences have more content choices and are embracing new ways of consuming content. Media companies are adapting their business strategies in order to grow the contribution of revenue across an increasing number of platforms. This demo showcases a unified ad sales for television convergence workflow. The unified ad sales workflow enables publishers to book and manage cross platform media campaigns at scale, leveraging generative AI and machine learning for effective campaign execution, inventory optimization, and campaign measurement across various platforms.
Architecture
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Meet with an AWS M&E specialist
Disclaimer
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