AWS for Media & Entertainment

NAB Show 2024 Demo Showcase

Direct to Consumer

Interactive, real-time, and optimized video experiences at scale

Over the top (OTT) platform and live streaming application operators require systems that are easy to configure and operate for delivering low latency or real-time streaming, combined with interactive features that enable additional data, images, and content to be shared by participants. LiveLike uses Amazon Interactive Video Service (IVS) to create community watch platforms for live sports and other events with support for multi-user chat, polls, event statistics, and other custom content delivered in sync with the video playback.

Amazon Bedrock with the Stable Diffusion XL generative AI image creation model integrated with Amazon IVS creates a fast and easy way for service operators to enable customers to create unique, high-quality live streaming backgrounds tailored to their content, brand, or event. Amazon IVS also enables virtual world character creation and user interaction with VRoid’s Studio and Hub solutions.

OTT platforms and FAST channel operators that want to enable their customers to stream multiple channels or multiple camera views in a single player frame have previously needed to deliver each view in parallel increasing the bandwidth consumed and cost for delivery. Now, AWS Elemental MediaLive and AWS Elemental MediaPackage support the creation of the necessary view encodes packaged for efficient delivery to a user-controllable player from Tiled Media for flexible multi-view playback.

Architecture

NAB24 - Asset - D2C - Interactive XP - Reference Architecture
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Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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