AWS for Media & Entertainment

NAB Show 2024 Demo Showcase

Data Science & Analytics

Hyper-Personalized Video On-Demand

The Hyper-Personalized Video On-Demand demo delivers tailored movie and show recommendations based on individual user viewing histories leveraging Amazon Bedrock and Amazon Personalize. In this demo, users can discover and explore content through natural language chat interactions. By analyzing preferences and viewing patterns, the demo surfaces recommendations aligned with unique tastes and interests, enhancing content discovery. This hyper-personalized approach fosters deeper viewer connections, drives engagement, reduces churn, and creates opportunities for targeted advertising.

Architecture

 Hyper-Personalized Video On-Demand
Click image to zoom 🔍

Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

Meet with an AWS M&E specialist