AWS for Media & Entertainment

NAB Show 2024 Demo Showcase

Monetization

Generative AI for Advertising - AI-generated Ad Creative & Moderation

This demonstration enables brands, creative agencies, and publishers to rapidly generate hyper-personalized banner image ad creatives for advertising and marketing use-cases. Amazon Bedrock supports text-to-image for base image generation or bring your own base-image for image-to-image generation, augmented with 1st party profile data to generate hyper-personalized variants. A content moderation layer validates AI-generated images to promote brand safety and compliance detecting inappropriate, unwanted, or offensive content in the image with Amazon Rekognition. 

Architecture

Generative AI for Advertising - AI-generated Ad Creative & Moderation
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Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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