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NAB Show 2024 Demo Showcase
Monetization
Generative AI for Advertising - Contextual Advertising
This demo utilizes AWS artificial intelligence (AI) and machine learning (ML) services to automatically extract relevant metadata from video and map it to custom or industry-standard advertising taxonomies such as IAB or GARM. The content taxonomy mappings inform and decorate the OpenRTB bid request, enabling advertisers, agencies and brands to bid for publishers’ inventory which is contextually similar to and resonates with their ad creative or is aligned with their brand suitability guidelines.
Architecture
Related Content
Disclaimer
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.