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NAB Show 2024 Demo Showcase
Monetization
Monetize Content with AWS Elemental MediaTailor server-side ad insertion using real-time programmatic advertising from Amazon Publisher Services and Google Ad Manager
This Elemental MediaTailor (EMT) and Amazon Publisher Services (APS) demonstration offers publishers access to Amazon and non-Amazon programmatic demand, improving publisher fill-rates and CPMs. APS helps publishers unlock unique and incremental demand for their ad-supported streaming TV and audio content on Amazon Demand Side Platform (ADSP) and Google Ad Manager (GAM). Demand from Amazon Ads includes premium third-party brands and advertisers as well as from Amazon’s brands. In addition, publishers get all the benefits of APS Enterprise tools and services, including seamless integration with Deal Cloud, Amazon Publisher Cloud, Connections Marketplace, and Amazon Measurement/Insights. This is a reference architecture for customers of the Google Ad Manager (GAM) ad server and programmatic ads, in concert with Amazon Publisher Services for header bidding and Datazoom device SDKs for IAB Open Measurement.
Architecture
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Disclaimer
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