客戶案例/觀光旅遊

2016
McDonald's 標誌

McDonald's 在 AWS 上推動啟用雲端的數位轉型

McDonald’s Corporation 是美國漢堡和速食連鎖餐廳,每天服務 6,900 萬名顧客。該公司採用 Amazon Web Services (AWS) 轉型成數位技術公司,不僅達到原訂的績效目標,還超過了多達 66 個百分比,現在透過它的銷售點 (POS) 系統,每秒可完成 8,600 筆交易。

2016 年,McDonald’s Corporation 技術長 Tom Gergets 和 Andy Jassy 於 re:Invent 活動中共同登台,討論有關成為現代化且積極進步的速食公司,以提供更個人化且便利的體驗。他還談到選擇 AWS 和 AWS Professional Services 協助 McDonald’s 建置可擴展且安全的數位平台。

自此之後,McDonald’s 已透過 Kiosk 自助服務機、數位自助點餐機、手機訂餐與支付,以及「歡樂送」外送服務等,將其數位功能擴大至全球各地。2019 年,McDonald’s 收購 Dynamic Yield,利用先進的決策引擎功能 (包括機器學習和預測演算法),協助該公司在得來速服務中提供個人化的顧客體驗。該公司也在 AWS 上使用 Amazon RedshiftAmazon AthenaAmazon EMR 建置全球資料平台,並已展開 Amazon Elastic Kubernetes Service (Amazon EKS) 的試用計畫。

kr_quotemark

在雲端進行數位轉型。我們深知,他們具有足夠的可靠性和能力來支援我們的數位平台需求。」

Tom Gergets
McDonald’s Corporation 技術長

使用的 AWS 服務

Amazon Redshift

Amazon Redshift 使用 SQL 跨資料倉儲、操作資料庫和資料湖分析結構化和半結構化資料,從而使用 AWS 設計的硬體和機器學習在任何規模都能提供最佳價格效能。

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Amazon Athena

Amazon Athena 是以開放原始碼架構為基礎建置的無伺服器互動式分析服務,支援開放表格和檔案格式。Athena 提供簡化、靈活的方式來分析其所在位置的數 PB 資料。

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Amazon EMR

Amazon EMR 是領先業界的雲端大數據解決方案,用於使用開放原始碼架構 (如 Apache Spark、Apache Hive 和 Presto) 來進行 PB 級資料處理、互動式分析和機器學習。

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Amazon EKS

Amazon Elastic Kubernetes Service (Amazon EKS) 是一項受管 Kubernetes 服務,用於在 AWS 雲端和內部部署資料中心執行 Kubernetes。在雲端,Amazon EKS 能夠自動管理 Kubernetes 控制平面節點的可用性和可擴展性,而這些節點負責排定容器的行程、管理應用程式可用性、存放叢集資料及其他關鍵任務。

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