Innovating with generative AI across Amazon

20-30% of American’s never fill their prescriptions due to access and affordability issues. Amazon Pharmacy’s goal is to increase access, support healthy lives, and bring greater value to customers. Emphasis on faster and more accurate processing from healthcare provider, coupled with HIPPA-eligible generative AI and ML tools on AWS, allowed for greater price transparency, personalized customer insurance options, and discounts available before checkout so customers are empowered to make more informed purchasing decisions.

Discover how Amazon Web Services (AWS) utilizes Amazon Bedrock and Amazon Q Business to create Account Summaries that better prepare sales teams for deeper customer engagements. By integrating data from internal and external sources, teams were empowered to drive more efficient customer strategies — within 5 months, sellers who leveraged this solution saw a 4.9% increase in value of opportunities created.

Nearly 75% of advertisers cite building creative content as one of their biggest challenges. As a result, Amazon Ads introduced an Amazon Sagemaker-powered image generation capability so brands can create more visually rich consumer experiences with ease. Explore the architectural and operational details that enable advertisers to create custom brand images without a dedicated design team.

Rufus, Amazon.com's new generative AI-powered conversational shopping assistant, has customers asking tens of millions of questions to better understand product details, compare options, hear buyer feedback, and gain product recommendations — but also to access order information and even answer questions not obviously related to shopping like “What do I need to make a soufflé?”