AWS Partner Network (APN) Blog

Say Hello to 169 New AWS Competency Partners Added in May

By Nick Paris, APN Marketing Manager – AWS Partner Network

The AWS Partner Network (APN) is a global community that leverages Amazon Web Services (AWS) technologies, programs, expertise, and tools to build solutions and provide services for customers.

The APN has more than 130,000 partners from over 200 countries, with 70% headquartered outside of the United States. Together, partners and AWS provide innovative solutions, solve technical challenges, win deals, and deliver greater customer value.

To achieve APN specializations such as AWS Competency, AWS Service Delivery, AWS Service Ready, and AWS Managed Service Provider (MSP), organizations must undergo rigorous technical validation and assessment of their AWS solutions and practices.

NEW! AWS Competency Partners

To succeed with cloud adoption in today’s complex IT environment and continue to advance in the future, customers can team up with an AWS Competency Partner.

The AWS Competency Program validates and promotes AWS Partners with demonstrated technical expertise and proven customer success in specialized areas across industries, use cases, and workloads. Guidance from these skilled professionals can lead to better business and bigger results.

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Team up with our newest AWS Competency Partners:

AWS Advertising and Marketing Technology Competency

  • Sigmoid | NAMER | Ad Platforms; Audience & Customer Data Management

AWS AI Competency

AWS Automotive Competency

  • Celonis SE | EMEA | Autonomous Mobility; Connected Mobility; Digital Customer Experience; Manufacturing; Product Engineering; Software Defined Vehicle; Supply Chain; Sustainability

AWS Cloud Operations Competency

AWS Cloud Operations Competency

Consumer Goods Competency

  • Retool | NAMER | IT & Digital Transformation; Manufacturing; Marketing; Product Development; Supply Chain; Unified Commerce

AWS Data & Analytics Competency

AWS DevOps Competency

AWS Digital Sovereignty Competency

AWS Education Competency

AWS Financial Competency

AWS Government Competency

AWS Life Sciences Competency

AWS Manufacturing and Industrial Competency

  • Belden | NAMER | Smart Manufacturing; Smart Products and Services; Sustainability

AWS Media & Entertainment Competency

  • Braze | NAMER | Archive; Broadcast; Content Production; Data Science and Analytics; Direct to Consumer; Media Supply Chain and Archive; Publishing
  • Firstlight Media d/b/a Quickplay | NAMER | Data Science and Analytics; Direct to Consumer; Media Supply Chain and Archive; Publishing
  • Reuters Imagen | EMEA | Archive

AWS Migration and Modernization Competency

AWS Migration and Modernization Competency

AWS MSSP Services Competency

AWS Nonprofit Competency

  • Docebo | NAMER | Fundraising and Operations Tools

AWS Resilience Competency

AWS Retail Competency

AWS SAP Competency

AWS Security Competency

  • Bytes | EMEA | AI Security; Application Security; Compliance and Privacy; Data Protection; Perimeter Protection
  • Digitspot Solutions | EMEA | AI Security; Application Security; Compliance and Privacy; Data Protection; Identity and Access Management; Infrastructure Protection; Perimeter Protection; Threat Detection and Response
  • Modus Create | NAMER | AI Security
  • Cloudanix Inc | NAMER | Identity and Access Management
  • Okta, Inc (acquired Auth0) | NAMER | Identity and Access Management

AWS Small and Medium Business (SMB) Competency

AWS Storage Competency

AWS Telecom Competency

  • OneByZero | APAC | Communication as a Service (CaaS)

AWS Managed Service Provider Program

Amazon Connect Delivery Partners

AWS Glue Delivery Partners

More Value, Greater Profitability for AWS Partners

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Our mission is to make the AWS Partner Network (APN) with AWS Marketplace your preferred route to market and empower partners to deliver differentiated value to millions of AWS customers, helping you to win more, win bigger, and win faster.

We’re aligning the AWS Partner experience—including programs, incentives, and enablement—around AWS services and the partner business models: business outcome solutions, technology solutions, managed services, services, and resell.

These enhancements provide you with more relevant and prescriptive guidance, where you need it, and in a consistent and predictable manner. Your profitability, along with helping you drive new business, is our number one goal.

In 2026, we’ll continue to ensure that AWS Marketplace and our AWS Partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability. There’s an exciting journey ahead, and we’re thrilled to be on it together!

Learn how AWS is transforming the partner experience >>