AWS Partner Network (APN) Blog
This is My Offer 2025: Another Year of AWS Partners Innovations
By Maysara Hamdan, Senior Partner Solutions Architect – AWS
“This is My Offer” YouTube series from the AWS Partner Network (APN) continues to serve as a guiding light for businesses seeking innovative AWS Partner solutions. Now in its second year, the series has expanded its reach and impact, bringing even more cutting-edge technologies and industry-specific solutions to the forefront.
Through concise, engaging video content, “This is My Offer” maintains its mission of connecting AWS Partners with potential customers, showcasing solutions that address real-world challenges across an expanding range of industries. From sectors like Financial Services and Manufacturing to new additions like Travel and Hospitality, each episode demonstrates the transformative power of AWS Partner solutions.
Understanding “This is My Offer”
As we celebrate another successful year of innovation and collaboration, it’s worth highlighting the fundamental mission that drives “This is My Offer.” This initiative of the AWS Partner Network stands as a bridge, connecting innovative AWS Partner solutions with businesses seeking digital transformation. At its heart, the series features focused, informative conversations between AWS industry specialists and AWS Partner representatives, delivering valuable insights in an accessible format.
“This is My Offer” extends beyond a simple technology showcase. The series serves as a platform for solution discovery, helping businesses identify specific AWS Partner solutions that address their industry challenges. Through knowledge sharing and deep insights, viewers discover how AWS Partners leverage AWS services to solve complex customer challenges. This approach not only demonstrates the strength and diversity of the AWS Partner Network but also spotlights cutting-edge technologies and approaches across different sectors.
Each episode of “This is My Offer” tells its own unique story, typically running 10-15 minutes in length. These concise yet comprehensive interviews spotlight specific partner solutions, clearly explaining the business challenges they address while demonstrating real-world applications. The conversations go beyond surface-level introductions, diving deep into how these solutions deliver tangible value to customers.
What’s New in “This is My Offer” 2025?
Building on its successful foundation, “This is My Offer” has introduced some changes in 2025. The series has established a consistent bi-weekly cadence, releasing new episodes every Thursday to an ever-growing audience. This year brought 24 new episodes featuring AWS Partners from across the globe, attracting substantial viewership and engagement. This engagement demonstrates the growing value and impact of the series within the AWS ecosystem.
2025 Highlights: Global Innovation and Expanded Coverage
The second year of “This is My Offer” continues its strong tradition of geographical diversity, featuring AWS Partners from North America (NAMER), Europe, Middle East, and Africa (EMEA), and Asia-Pacific and Japan (APJ). This sustained global representation underscores the worldwide impact of AWS Partner solutions and their ability to address diverse market needs across different regions and business contexts.
Figure 1: This is My Offer Season 2025 Featured AWS Partners
This year’s episodes have demonstrated breadth in industry coverage, featuring solutions across traditional and emerging sectors. The series has explored innovations in Automotive, Manufacturing, Healthcare and Life Sciences, Financial Services, Retail and Consumer Packaged Goods, Media and Entertainment, Advertising and Marketing Technologies, and Energy and Utilities. Notable additions in 2025 include coverage of the Travel and Hospitality industry and the emergence of cross-industry Generative AI solutions, demonstrating the transformative potential of this technology across various business contexts.
“This is My Offer” Episodes by Industry
Advertising and Marketing Technologies
Automotive and Manufacturing
- Advanced Driver Assistance System (ADAS) by Capgemini
- Industrial DevOps by Software Defined Automation
Energy and Utilities
- g2.0: Energy & Utilities Cloud with Billing System by Gentrack
- NET2GRID EnergyAI by NET2GRID
- AI-Native Work & Asset Management for Utilities by KloudGin
Financial Services
Health Care and Life Sciences
- Next-Gen Visibility & Collaboration Platform by KatalX
- Pieces Inpatient Platform by Pieces Technologies
- Data Activation Platform by Innovaccer
Media and Entertainment
Retail and Consumer Packaged Goods (CPG)
- Data and AI Platform by Aiven
- Cyberfraud Protection Platform by DataDome
- Strategy ONE, AI+BI Analytics Platform by Strategy
- Visual Generative AI Platform by Bria AI
- Business Intelligence, Powered by Amazon QuickSight by Spryker
- Retail-Optimized Generative AI by Vody
Travel and Hospitality
Cross-Industry Generative AI
- GenAI Solutions by NeuralSeek
- Spira, AI-Powered Software Quality & Compliance by Inflectra
- Graph Database & Analytics by Neo4j
- Data to Decisions with AI Data Analytics Boilerplate by GoML
Getting Involved: A Call to AWS Partners
The opportunity to participate in “This is My Offer” remains open to qualified AWS Partners who meet specific criteria. Partners must achieve Differentiated Stage status, maintain an industry vertical focus with an approved Foundational Technical Review (FTR) solution, and be listed on AWS Marketplace or AWS Solution Library. Interested partners are encouraged to contact their AWS Partner Team for nomination consideration.
Looking Ahead: The Future of “This is My Offer”
As we enter 2026, “This is My Offer” remains committed to its mission of showcasing innovative AWS Partner solutions and expanding its industry coverage. The series will continue its established bi-weekly schedule, bringing new perspectives and solutions to the forefront of cloud innovation.
Stay Connected
The series continues to grow its presence across multiple platforms. We encourage viewers to subscribe to the APN YouTube channel and follow the AWS Partner Network on LinkedIn and X (formerly Twitter) for regular updates and new episode announcements. With each new episode, there are constant opportunities to discover innovative solutions and engage with the latest developments in cloud technology.
In Conclusion
“This is My Offer” exemplifies the power of collaboration within the AWS ecosystem. As we conclude our second year, we extend our gratitude to our viewers, featured AWS Partners, and speakers for their continued support and engagement. Looking ahead to 2026, we invite you to stay tuned for more episodes showcasing how AWS Partner solutions are transforming industries worldwide. Together with our AWS Partners, we’ll continue to spotlight groundbreaking solutions that shape tomorrow’s technology landscape.
Previous Seasons
Explore the innovative AWS Partner solutions and offerings featured in Season 2024 in Spotlight on Industry Solutions: Discover AWS Partner Offerings Through the “This is My Offer” Series blog.