Category: Amazon QuickSight

Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]

The BMW Group is headquartered in Munich, Germany, where the company oversees 149,000 employees worldwide and manufactures cars and motorcycles in over 30 production sites across 15 countries. This multinational production strategy follows an even more international and extensive supplier network. Supply chain volatility has significantly increased in the past years: first, driven by the semiconductor crisis, and subsequently by disruptions that affect […]

One of the biggest challenges faced by online retailers is shopping cart abandonment, where customers add items to their shopping carts but ultimately leave the website without making a purchase. To overcome this hurdle and optimize sales opportunities, businesses must prioritize the implementation of efficient customer notification and insight strategies. These strategies play a vital […]

Autonomous driving (AD) and highly automated driving are key technologies in the automotive industry. Fully realized, they have the potential to fundamentally transform the automotive and mobility industries through improved comfort and safety and new business models for automobile manufacturers. The BMW Group is one of the leading OEMs in the automotive industry. This year, […]

Introduction Daily rig reports, such as drilling, completion, and workover reports, are critical to the oil and gas industry because they provide important information about all rig operations (Figure 1) and help maintain operational efficiency and safety. However, manually processing these reports can be a daunting task, especially given the large volumes of drilling and […]

Clickstream data refers to the collection of digital interactions that occur between a user and a website or mobile application. Capturing and creating usable insights from user data in real-time can be challenging. Amazon Web Services (AWS) serverless services can help by providing a scalable architecture to seamlessly capture, process, visualize and load clickstream data […]

In today’s competitive world, customer obsession isn’t an option, it’s an imperative. Mastering customer obsession starts with data—demographics, psychographics, transactions, purchase records, support cases, product usage, shopping habits, content preferences, and more. According to Gartner report, less than 10% of companies have a 360-view of the consumer. Not because they don’t try, but because it […]

Climate change is one of the most pressing issues of our time, and it’s becoming increasingly clear that we need to take rapid action to reduce our carbon emissions. To be carbon-neutral by 2050 and keep the Earth’s mean temperature below 2° C of preindustrial levels, the world must curb emissions by 7.6 percent per […]

Guidance for RFID Store Inventory Management on AWS The need for RFID (Radio Frequency Identification) is growing. Retailers face many challenges in managing their inventory, including out-of-stock situations, misplaced items, and shrinkage. These challenges can impact the bottom line and hurt the customer experience. To address these issues, retailers are increasingly turning to RFID technologies. […]

The retail industry has changed dramatically over the last couple of decades. From small shops to large retail chains of stores. The rise of ecommerce, use of digital promotions and targeted marketing are just some examples where technology has contributed to the immense growth of the market. From personalized customer experiences to sustainability the field […]