AWS for M&E Blog
Inside the AWS NBA Draft Combine Hub: How AWS turned decades of prospect data into a new fan experience
This blog discusses how the Amazon Web Services (AWS) NBA Draft Combine gives teams one of their first concentrated looks at the next generation of NBA talent. Over several days, prospects undergo a wide range of basketball activities and evaluation. The results can help explain why a player is rising or how a particular skill may translate to the court.
Using AWS Elemental Inference with MediaLive
In this post, I show you how to enable Elemental Inference on an AWS Elemental MediaLive channel and use the Smart Crop (vertical video) feature to automatically convert landscape broadcast content into vertical 9:16 format.
How FOX fuels innovation with AI on AWS
Learn how by partnering with Amazon Web Services (AWS), FOX transformed how news, sports, and entertainment content gets created, produced and distributed. FOX consolidated into a unified cloud platform that now powers content operations across FOX Sports, FOX News Media, Tubi Media Group, FOX Entertainment, and FOX Television Stations—delivering three Super Bowls to record-breaking audiences.
Generate live subtitles with AWS Elemental Inference Smart Subtitles
This post walks through what the feature does, how to enable it, and where it fits in a typical live streaming workflow.
How Bedrock Streaming optimizes its AWS costs
Learn how Bedrock Streaming hosts their solutions on Amazon Web Services (AWS) to serve major European broadcasters such as M6+, Videoland, and RTL+. With an AWS budget of several million dollars per year, each percentage point of optimization generates considerable savings.
How Bundesliga built Captain, an AI agent for fans, using Amazon Bedrock
Learn more about Captain, an agentic AI companion built by Bundesliga Media and embedded inside the official Bundesliga app.
Customize ad workflows with AWS Elemental MediaTailor Monetization Functions
This post explains the framework and walks through an end-to-end example using LiveRamp identity enrichment.
Monetize your live streams using Amazon IVS server-side ad insertion
In this post, we show how you can monetize your live streams using Amazon IVS SSAI.
S4C on Freely: How a local broadcaster delivered a complex live TV workflow with AWS Elemental Media Services
S4C has been the home of Welsh-language television since 1982. In its recent “digital first” strategy, the public service broadcaster describes itself as being “more than a TV channel,” and its mission is clear: to show the world through the Welsh language with content for audiences in Wales, the UK, and beyond on the platforms […]
Getting Started with Wait and Save service-managed fleets on AWS Deadline Cloud
This post shows how to configure Wait and Save for service-managed fleets on Deadline Cloud to reduce CPU rendering costs.









