AWS Media Blog

The world of content contribution and distribution is changing, and AWS is helping people solve the latest challenges. Whether the use case is one-to-many or many-to-one, AWS provides solutions custom built for media content. This session explores two use cases, one highlighting multisite contribution feeding centralized distribution and another focused on highly secure centralized contribution […]

The cloud is liberating broadcasters, sports federations, and OTT companies from onerous and inflexible capex models while maintaining reliable operations. AWS allows media organizations to scale up live production operations for major events and scale down during off-seasons or production hiatuses. Live production in the cloud also allows for new forms of innovation by decoupling […]

It’s common to wonder how the cloud helps with developing a spatial computing application. Most of the effort within spatial computing/augmented reality (AR)/virtual reality (VR)/3D is focused on frontend design and hardware optimizations. As applications become more integrated and easier to develop, the cloud plays a critical role in a complete spatial application. DevOps principles […]

Bundesliga announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch. The new Match Facts are Most Pressed Player, which highlights how often a player in possession experiences a significant pressure situation throughout a match; Attacking Zones, which shows fans where their favorite team is attacking and […]

Authored Norbert Kaczmarek, Key Account Manager at Insys Video Technologies. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.   Over the past year, cultural event and festival organizers across the world have had to cancel the majority […]

Introduction While live video streaming has become the new standard for engaging content, it is often difficult for developers with no video expertise to get started. Managing live video ingestion, processing, packaging, delivery and playback with a good user experience is a daunting task. Amazon Interactive Video Service (Amazon IVS) is designed to take care […]

Authored by Thomas Pister, Lead Solutions Architect Cloud at Qvest Media. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.   In the age of social media distribution, we see more and more demand for broadcast channels for […]

It’s the right time to get immersive. Dolby Atmos was first released in 2012 with the animated movie “Brave”. Since then, more than 950 movies, TV shows and Live events have been created using Dolby Atmos. Dolby Atmos audio is now distributed globally via broadcasts such as: SkyUK, Xfinity (Comcast); BT for top tier sporting […]

2020 was the year everything went virtual. AWS responded to the changes in our world, addressing the needs of media customers during unprecedented times. AWS Media Services continued to enable customer innovation by adding features to existing services and released new ones. Let’s reflect: In April, AWS introduced the AWS Elemental Link device. Link is […]

Overlay advertisements (also called banner advertisements) are often used during a broadcast to promote related or upcoming shows, or for general third-party advertisements. They are typically displayed in the lower third of the screen (overlapping the broadcast video), and disappear after a few seconds. Although these can be effective tools for building awareness about new […]