AWS for M&E Blog

Picture one of the most anticipated matchups of the NFL football season with the clock winding down. The quarterback hands off the football to the running back, who is met by a wall of defenders at the line of scrimmage. In this moment, it’s unclear if the running back will evade a tackle and make […]

In the high-stakes world of professional football, every fraction of a second counts. A defender’s split-second decision can be the difference between a game-changing tackle and a touchdown. For years, the National Football League (NFL) has sought to quantify these crucial moments, but the complexity of measuring the different factors contributing to a made or […]

Representatives from AWS Partners, AWS Solutions Architecture, and Prime Video at the July 2024 JPEG XS interop in Culver City, CA. At the end of July 2024, Amazon Prime Video in Culver City, CA, hosted an interoperability workshop for multiple Amazon Web Services (AWS) partner hardware and software vendors that use the JPEG XS video […]

At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]

Common Media Client Data (CMCD) is a valuable tool in the streaming industry, used to collect quality of service metrics across video players. However, the absence of native iOS support has hindered analytics capabilities for a significant portion of the mobile ecosystem, affecting widespread adoption. iOS 18 changes that. The latest update to HTTP Live […]

With the annual International Broadcasting Convention (IBC) around the corner, Amazon Web Services (AWS) is gearing up to showcase the latest media & entertainment (M&E) innovations from artificial intelligence (AI) to live cloud production solutions. In addition to hosting meetings and demos in its double-decker stand (5.C90) in Hall 5 at the RAI from September […]

The media and entertainment (M&E) industry is experiencing extensive transformation, driven by evolving consumer expectations, the rise of competing streaming platforms, and the increasing importance of data-driven insights. As content libraries continue to grow, many media organizations recognize the need to migrate valuable legacy assets to the cloud. By doing so, they unlock opportunities to […]

PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.

This post was co-authored by Kerry Travilla, VP Technology, Datazoom. This blog explores how to gain video player and CDN observability by integrating Datazoom’s video data platform with Amazon CloudFront. The solution enables real-time monitoring of client-side player data correlated with CDN performance data, helping video operations reduce time to resolution. The first step towards […]

Rendering in tiles can reduce the memory footprint when rendering large images for outdoor advertising or high-resolution entertainment. Tile rendering is a workflow that aims to optimize render resources by splitting large images into evenly sized smaller regions to be rendered in parallel, minimizing rendering time and memory usage. Using the powerful tools Amazon Web […]