AWS for M&E Blog

Category: Announcements

Teaming with NAB Show to honor sustainability champions in media and entertainment

It’s February, which means it’s only a matter of months before professionals across the media and entertainment (M&E) industry converge in Las Vegas, NV, for the NAB Show, which celebrates its 100th year in 2023. In the show’s centennial year, AWS is excited to support a new initiative that will honor the individuals, companies, and […]

Flexible client preview with AWS Cloud Digital Interface

As high-performance, real-time post production workflows such as color grading and finishing migrate to the cloud, the ability to view reference quality video on appropriate local display devices is critical. In addition, as teams become more and more comfortable working at a distance, creative decision makers still expect to have a real-time, high-quality view to […]

AWS open sources Thinkbox artist tools for Autodesk Maya and Autodesk 3ds Max

Today Amazon Web Services (AWS) announces that AWS Thinkbox plugins for Autodesk Maya (Krakatoa MY and XMesh MY), and for Autodesk 3ds Max (Krakatoa MX, XMesh MX, Frost MX, and Stoke MX) are now available under the Apache 2.0 open source license. You can access the source code from GitHub for KrakatoaMY, XMeshMY, KrakatoaMX XMeshMX, […]

Render sequence from Stranger Things season 4. Image courtesy of Netflix.

Netflix supports VFX companies onboard to the cloud, with AWS as key provider

The imaginative characters and settings from Netflix-original content like “Stranger Things,” “Bridgerton,” “Slumberland,” “The Adam Project,” and beyond couldn’t be brought to life for audiences worldwide without visual effects (VFX) and animation behind the scenes. Creating standout imagery for these projects and others requires substantial artistic talent, for which the streamer has acquired established VFX […]

AWS Thinkbox products now available free of charge

Today we are excited to announce that AWS Thinkbox products (Deadline, Draft, Krakatoa, Frost, XMesh, and Stoke) are now available at no cost. Thinkbox tools simplify rendering, VFX, and simulation workflows, and are in use by top studios around the world. AWS Thinkbox tools include: Deadline render farm management software that helps studios optimize and […]

AWS showcases content production in the cloud at SIGGRAPH 2022

The annual SIGGRAPH conference reconvenes in Vancouver August 8-11 for the first time in two years and we couldn’t be more excited to connect with colleagues and friends from around the world to celebrate the state of the art in computer graphics, animation, virtual production, and visual effects. Join us to learn about the latest […]

Build and scale direct-to-consumer streaming video offerings

Today, we are delighted to introduce an integrated direct-to-consumer offering from Salesforce and Amazon Web Services (AWS) to help content distributors build and scale direct-to-consumer (D2C) video streaming subscription platforms. As D2C models evolve from their initial, often predominantly growth-focused, launch phase to scaling and becoming profitable businesses, leaders at media companies are looking for […]

Overview of the AWS Virtual Waiting Room solution

Now Available: AWS Virtual Waiting Room solution

This post from the AWS Compute blog explains how to use the new AWS Virtual Waiting Room solution to buffer user requests to your website during times of peak demand and sudden bursts of traffic, preventing system resource exhaustion and providing an improved user experience. For retail or event sales, medical appointments and vaccine registrations, […]

AWS EMEA Symposium Banner

Did you miss the annual EMEA Media & Entertainment Symposium?

Now in its fifth year, the AWS EMEA M&E Symposium event brings together pioneering Media organizations, and AWS partners to share their insights in reimagining media workflows in the cloud. As many media customers are already experienced in using AWS services and solutions, we took the decision to look forward and explore the ‘Art of […]

Best of 2021 Award Winner Badge

Outstanding broadcast products and solutions from AWS

This week, Future’s leading media technology brands: TVBEurope, Radio World, and TV Tech put forward their Best of 2021 Awards to recognize outstanding broadcast products and solutions from the last 15 months. “These awards showcase the innovation coming out of R&D teams across the industry, and once again the entries have been of the highest standard. Congratulations to the winners, […]