Data-Driven Insights

In this fireside chat from AWS re:Invent 2024, Matt Garman, CEO of AWS, discusses key trends and opportunities in cloud computing. He emphasizes AWS's commitment to customer success, continuous innovation in foundational services, and the transformative potential of generative AI. He also highlights the importance of security, data management, and upskilling to fully leverage cloud capabilities. He encourages enterprises to think creatively about AI applications and to learn from startup agility.

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Find out how demand-sensing technology could herald a positive shift in supply chain forecasting in this report from Kearney and AWS. The transformative potential of AI-driven demand-sensing technology is reshaping supply chain forecasting and planning processes. This innovative approach leverages a wealth of internal supply chain and external market data to enhance the accuracy of predictions, even within the context of ongoing market volatility.

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Not all factors impacting a game are controllable. But coaches and team management know that to stay competitive, they must leverage every tool at their disposal to get the most out of their players on game day. That’s why, when the Seahawks noticed a newly acquired asset in the backfield wasn’t reaching his impressive potential, they turned to the numbers. In a league where every advantage counts, the Seahawks are now leading the charge in applying data-driven insights to every corner of the franchise—using advanced Amazon Web Services (AWS) technologies to empower players to make critical split-second decisions, enable talent evaluators to balance their own instincts with quantifiable data, and much more.

The growth of data over the past few years is astounding: an estimated 97 zettabytes (1021 bytes) will have been created or replicated in 2022 alone. To put that number into perspective, to store 97 zettabytes on 1 terabyte hard disks, you’d have to stack the disks 27 million times—equal to roughly 15 round trips between the earth and the moon. These zettabytes of data have created great opportunities to create personalized customer experiences. But data’s growth has also led to increased regulatory oversight around the world. For example, in the U.S. both state and federal laws govern data privacy, while both the European Union and United Kingdom each have their own GDPR frameworks.

HOW OUR SOCIETY approaches air travel has undeniably changed over the last three volatile years. Beyond simply getting from point A to B safely and on time, passengers are now increasingly seeking a frictionless flying experience—one that can be provided best by airlines that have adopted cloud-based technologies and modernized their data strategies to personalize sales and redefine customer service. In this sense, United Airlines is setting a new bar. This isn’t surprising, as United has frequently pushed the competitive edge in a competitive industry: A champion of sustainable aviation fuel, the airline has a goal to reduce greenhouse gas emissions by 100% by 2050. And while 50 percent of the company’s digital leadership roles are already occupied by women, the airline’s flight training academy plans to train 5,000 new pilots by 2030 and has set a goal that half of its pilot training program will consist of women and people of color.

IN TODAY’S DIGITAL environment, most consumers are waking up to inboxes that are filled to the brim—a direct result of the non-stop competition of marketers for our attention. Some of that content is valuable and well-targeted; much of it is not. As a result, brands must create highly personalized content experiences for every customer, across every interaction, every time. The key for how brands can do that successfully lies in the what and how of modern data targeting: what data is being used, and how a brand is using it. Traditionally, many companies have relied on a collection of quick fixes—cookies, third-party data, incomplete or siloed first-party data, and the like—to try and personalize individual consumer messaging. But such an approach can’t consistently fuel the kind of advanced content targeting consumers now demand.