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Digital Marketing



Consumer habits change fast. So, providing a great customer experience means that your marketing campaigns, apps, and websites must change fast too. Unfortunately, marketing organizations are often constrained by long IT lead times, out-of-date software, and high costs. The AWS Cloud provides the IT flexibility that you need. With AWS, you can access a set of cloud services in minutes. These services enable you to deliver marketing content with the high levels of availability, performance, and personalization that your customers expect. Plus, AWS lowers your costs. With our low, pay-as-you-go pricing, you’ll only pay for the resources that you use.



Customer Success

Outback Steakhouse Coldwell Banker Digitaria Sega Razorfish
Steak giveaway campaign scaled to handle 250,000 requests per minute Reduced website infrastructure costs by 47% Reduced Monopoly World campaign costs by 50% Reduced server costs for their websites by over 50% Processed massive data logs to increase return on ad spend by 500%


What you need to run your marketing websites, apps, and campaigns

Serve dynamic content With, Amazon EC2 and our Auto Scaling and Elastic Load Balancing services you can seamlessly scale to handle any number of users.
Store and access dynamic content and customer data With Amazon Relational Database Service, you can access highly reliable managed MySQL and Oracle DBs that you can scale up and down as needed. You can also use AWS’s NoSQL database, Amazon DynamoDB, but many content management systems will require a relational database. Use Amazon DynamoDB to store metadata on your media files and to store and access customer log files.
Store user generated media With Amazon S3, you can add any amount of web and app static content and access it from anywhere by simply marking the content as publicly accessible.
Stream and deliver images, pictures, and videos With AWS’s global content delivery network, Amazon CloudFront, and its 28 points-of-presence, your content is always close to your customers, so your media streams fast. And, you can live stream your content with either Adobe FMS 4.5 or Microsoft’s Smooth Streaming to reach any device.
Route users to application AWS’s DNS service, Amazon Route 53, ensures that your customer’s requests are routed to your application fast.
Personalization applications AWS’s managed Hadoop service, Amazon Elastic MapReduce, makes it easy to create and improve the algorithms that can enhance the personalization of your website or application.
Website search With AWS CloudSearch you can add search functionality to your website in just a few clicks.
Manage application steps With Amazon Simple Workflow you can easily link together multiple application processes.

Next Steps

Use a Digital Marketing Agency or Professional Services Learn More Architect the Site or Campaign Develop the Site or Campaign Deploy the Site or Campaign
Digitaria Contact an AWS Account Manager Sign up and follow our Getting Started Guides for Web Applications Visit our Developer Centers: Java, PHP, Phython, Ruby, Windows & .Net, and Mobile Watch the video: Building a website in 10 minutes
Engauge Watch a recorded presentation on Web Applications Visit the Architecture Center Sign up for AWS Developer Training Watch our how-to videos to launch the components of your application’s architecture This link will launch in a new browser window or tab.
Razorfish Visit our Economics Center Read our Whitepaper on Best Practices for Web Applications Learn about AWS CloudFormation templates to launch your web infrastructure with one click
Thoughtworks This link will launch in a new browser window or tab. Learn more about AWS’s products Read the Operational Checklist Whitepaper
Find a System Integrator to help

Resources

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