Amazon Web Services offers a cloud computing solution that provides online and digital marketing businesses a flexible, highly scalable, elastic, and low-cost way to deliver their content.
"[Without AWS] We couldn't have supported the amount of traffic that we got as it ramped up; as this was the ultimate hockey stick... We were able to rely on AWS growing, at a moment's notice, to insane heights"
- Harper Reed, Chief Technology Officer, Obama for America
“Revenue growth is flat in some of our categories, so we need to be very agile to stay competitive. We needed to eliminate waste and invest more in the trade spend that drives faster time to market and greater revenue.”
- Stover McIlwain, Sr. Director of IT Infrastructure Engineering
“Without AWS, it would have taken us two months to set up and configure our servers and infrastructure for a campaign that would last only one week. With the AWS Cloud, we were able to save 90% over using our old, on-premises design."
- Raghu Kakarala, CTO of Engauge
When your campaigns launch, your traffic can increase by 100X or more. AWS Auto-Scaling provides the ability to easily handle the large changes in traffic that campaigns can cause without the need to procure large amounts of hardware or do capacity planning. With the infrastructure that already runs sites like Instagram, Reddit, Netflix, Pinterest, and more; you can be ready to go big.
The AWS marketplace is full of thousands of partners to provide you the software and services you want for your digital marketing. From big data products like MapR to packaged solutions like Adobe CQ; the AWS marketplace is the fastest way to get their software up and running in AWS.
Email is a core part of many digital marketing campaigns. Amazon Simple Email Service (SES) give you the ability to cost effectively send email communications to large numbers of customers, and prospects. SES also helps by ensuring that you message gets delivered by pre-screening your message for content that might get your email filtered at the ISP so more of your emails get to your target.
Amazon CloudFront is a content delivery network (CDN) that can be used to deliver entire websites, including dynamic, static, and streaming content using a global network of edge locations. Requests for your content are automatically routed to the nearest edge location, so content is delivered with the best possible performance.
Amazon Redshift provides on-demand access to high performance, parallel queries on columnar data. Provision elastic, managed data warehousing clusters with built in encryption and backup in minutes, and plug in certified business intelligence tools such as MicroStrategy, Jaspersoft, Pentaho, and Tableau.
Amazon Elastic MapReduce provides a managed, easy to use analytics platform built around the powerful Hadoop framework. Focus on your map/reduce queries and take advantage of the broad ecosystem of Hadoop tools, while deploying to a high scale, secure infrastructure platform.
It takes a lot of work to launch a campaign. AWS can help by providing support for your campaign’s infrastructure needs. From free basic support (available to all customers) to dedicated Technical Account Managers and <15 min. response time support, 24 hours a day, 7 days a week, 365 days a year; we have people ready to help your campaign be successful.
A campaign website handles huge amounts of traffic in a very short time. AWS provides the easy scaling and elasticity to make sure your website can handle the influx of web traffic when your campaign goes live. AWS works on a pay-as-you-go cost model so you don’t have to guess at your infrastructure needs and you never need to pay for capacity you don’t use.
Delivering highly targeted, relevant advertising requires a scalable infrastructure, access to big data analytics, a flexible platform to run your specific applications, and a fast content distribution network to make sure users are never waiting for your content. AWS can provide you the tools to make your digital marketing and digital advertisement delivery speedy, scalable, and successful.
Data helps make sure you’re doing the most targeted and effective campaigns you can. Mining your database for customer insights also ensures you can target the right person, at the right time. Amazon Web Services data storage and analysis solutions enable you to easily, scalably, and affordably ingest, process, deduce insights from, and utilize your data to create effective digital marketing campaigns.