AWS helps customers create a complete view of audiences and consumers to drive insights, performance, and improved experiences. Customers looking to build scaled, cost-efficient customer 360 data platforms are supported with the broadest capabilities for data lakes, analytics, databases, and machine learning in the cloud.
Audience & Customer Data Management use cases and solutions
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Guidance for Customer Data Platform on AWS
This guidance shows best practices for building a customer data platform covering customer data on AWS from a broad range of sources.
Data Connectors for AWS Clean Rooms
Simplify the process of selecting application sources and preparing data for collaborating in AWS Clean Rooms.
Audience Uploader from AWS Clean Rooms
Upload outputs more easily from AWS Clean Rooms into third-party advertising platforms.
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Leading audience and customer data platforms on AWS
CleverTap Saves 20% with AWS Graviton and Data Lake on Amazon S3 for Petabyte-Scale User Retention Platform
By adopting a data lake approach to storage with Amazon S3 and converting to Graviton2 instances for queries, CleverTap has reduced its overall compute requirements by 50–75 percent. It has also laid a strong foundation for HPC for increasing compute-intensive ML workloads.
Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS
Nielsen is shifting its attribution business to be 100% cloud native on AWS and leveraging Amazon EMR to achieve up to 20% daily efficiency for its overall compute utilization.
Segment Enables Customers to Create Custom Recommendations With Amazon Personalize
Segment using AWS to process 450 billion events per month and create personalized recommendations from that data with Amazon Personalize.
Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS
Learn how Salesforce builds on AWS to process exabytes of data, resolve known and anonymized IDs into highly accurate user profiles, and deliver audience segments across activation channels.
Accelerate with key industry partners
For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Customer 360s, including 21 technology partners with ready-made first-party data platform offerings. Learn more about AWS Digital Customer Experience Competency Partners.
Launch turnkey Partner Solutions from additional Customer 360 partners in AWS Marketplace.
See related videos, blogs, case studies, and much more.
How Salesforce CDP unifies consumer data at exabyte scale
Discover how Salesforce CDP enables marketers to know everything about their consumers at massive scale by using AWS.
Building the post-cookie identity graph for marketing
See how Cox Automotive combined data from millions of car shoppers across 40,000 auto dealers and brands to create an identity graph with Amazon Neptune.
Leadership session: Digital marketing and ad technology
See the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem.
Building a customer 360 knowledge repository with Amazon Neptune and Amazon Redshift
Build and deploy large-scale data platforms like data lakes, data warehouses, and lakehouses to capture and analyze a holistic view of the customer.