Audience & Customer Data Management

Create a complete view of your consumers with identity resolution and customer 360 solutions from AWS and AWS Partners.

Companies across the industry must gather, process, and link together unprecedented volumes of data to create relevant experiences for consumers while protecting and securing their data.

AWS helps customers create a complete view of audiences and consumers to drive insights, performance, and improved experiences. Customers looking to build scaled, cost-efficient customer 360 data platforms are supported with the broadest capabilities for data lakes, analytics, databases, and machine learning in the cloud.

AWS Summit San Francisco 2022 — Keynote Customer Speaker Salesforce



AWS offers ready-made solutions to help customers accelerate development of each component of a customer data platform. Combine all sources of marketing data into a centralized data lake that sets the foundation for a Customer 360 with AWS Lake Formation, which makes it easy to set up a secure data lake in days. Then set up easy-to-configure entity resolution workflows using AWS Entity Resolution to map identifiers together and create golden records you can use for audience segmentation, enrichment, and activation.
Streamline data enrichment
Customers can easily enrich first-party data with their preferred data providers via AWS Data Exchange, which makes it easy to find, subscribe to, and use third-party data in the cloud. Once subscribed to a data product, you can use the AWS Data Exchange API to load data directly into Amazon S3 and then match, link, and enhance related records using AWS Entity Resolution.
Accelerate with Partners
19 partners with Customer 360 capabilities and solutions for rapid adoption enable marketers and ad publishers to accelerate adoption of a first-party data platforms. Customers can also speed time to implementation by augmenting development resources through specialist AWS consulting partners and AWS Professional Services teams specializing in Customer 360s.

Audience & Customer Data Management use cases and solutions

Explore solutions by use case

Customer 360 Profile

Accelerate deployment of a customer data platform and create a unified view of the customer

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Featured service

AWS Entity Resolution

AWS Entity Resolutions is an easy-to-configure, ML-powered entity resolution service that helps companies easily match, link, and enhance related records across applications, channels, and data stores.

Guidance for Customer Data Platform on AWS

This guidance shows best practices for building a customer data platform covering customer data on AWS from a broad range of sources.

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Get started with select AWS services

Amazon Connect Customer Profiles, a feature of Amazon Connect, equips contact center agents with a more unified view of a customer’s profile with the most up to date information, to provide more personalized customer service.
AWS Lake Formation is a service that makes it easy to set up a secure data lake in days.
Amazon DynamoDB is a fully managed, serverless, key-value NoSQL database designed to run high-performance applications at any scale.
Amazon EMR is a cloud big data platform for running large-scale distributed data processing jobs, interactive SQL queries, and machine learning (ML) applications using open-source analytics frameworks such as Apache Spark, Apache Hive, and Presto.
Amazon Redshift uses SQL to analyze structured and semi-structured data across data warehouses, operational databases, and data lakes, using AWS-designed hardware and machine learning to deliver the best price performance at any scale.

Leading audience and customer data platforms on AWS


CleverTap Saves 20% with AWS Graviton and Data Lake on Amazon S3 for Petabyte-Scale User Retention Platform

By adopting a data lake approach to storage with Amazon S3 and converting to Graviton2 instances for queries, CleverTap has reduced its overall compute requirements by 50–75 percent. It has also laid a strong foundation for HPC for increasing compute-intensive ML workloads.

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Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS

Nielsen is shifting its attribution business to be 100% cloud native on AWS and leveraging Amazon EMR to achieve up to 20% daily efficiency for its overall compute utilization.

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Segment Enables Customers to Create Custom Recommendations With Amazon Personalize

Segment using AWS to process 450 billion events per month and create personalized recommendations from that data with Amazon Personalize.

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Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

Learn how Salesforce builds on AWS to process exabytes of data, resolve known and anonymized IDs into highly accurate user profiles, and deliver audience segments across activation channels.

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Accelerate with key industry partners

For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Customer 360s, including 21 technology partners with ready-made first-party data platform offerings. Learn more about AWS Digital Customer Experience Competency Partners. 

AWS Marketplace

Launch turnkey Partner Solutions from additional Customer 360 partners in AWS Marketplace.

Tealium Event and Audience Data Hub

Amperity Customer Data Platform


ActionIQ Customer Data Platform

Treasure Data CDP


See related videos, blogs, case studies, and much more.

Featured resource

How Salesforce CDP unifies consumer data at exabyte scale

Discover how Salesforce CDP enables marketers to know everything about their consumers at massive scale by using AWS.

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Building the post-cookie identity graph for marketing

See how Cox Automotive combined data from millions of car shoppers across 40,000 auto dealers and brands to create an identity graph with Amazon Neptune.

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Leadership session: Digital marketing and ad technology

See the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem.

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Building a customer 360 knowledge repository with Amazon Neptune and Amazon Redshift thumbnail

Building a customer 360 knowledge repository with Amazon Neptune and Amazon Redshift

Build and deploy large-scale data platforms like data lakes, data warehouses, and lakehouses to capture and analyze a holistic view of the customer.

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Leading companies in Advertising and Marketing are already using AWS. Contact our experts and start your own AWS Cloud journey today.