Overview
Clickstream Analytics on AWS collects, ingests, analyzes, and visualizes clickstream data from your websites and mobile applications. Clickstream data is critical for analyzing user behavior, customer data, and marketing campaigns. This data derives insights into the patterns of user interactions on a website or application, helping you better understand user navigation, preferences, and engagement levels to drive product innovation and optimize marketing investments.
With this AWS Solution, you can quickly configure and deploy a data pipeline that fits your business and technical needs. It provides purpose-built software development kits (SDKs) that automatically collect common events and easy-to-use APIs to report on custom events, enabling you to easily send your customers’ clickstream data to the data pipeline in your AWS account. The solution also offers pre-assembled dashboards that visualize key metrics about the user lifecycle, and advanced exploration analytics models to help you gain deeper insights into user behaviors and goal conversion. You can combine user behavior data with backend business data on AWS to create a comprehensive data platform that generates insights to drive business growth.
With this AWS Solution, you can quickly configure and deploy a data pipeline that fits your business and technical needs. It provides purpose-built software development kits (SDKs) that automatically collect common events and easy-to-use APIs to report on custom events, enabling you to easily send your customers’ clickstream data to the data pipeline in your AWS account. The solution also offers pre-assembled dashboards that visualize key metrics about the user lifecycle, and advanced exploration analytics models to help you gain deeper insights into user behaviors and goal conversion. You can combine user behavior data with backend business data on AWS to create a comprehensive data platform that generates insights to drive business growth.
Benefits
How it works
You can automatically deploy this architecture using the implementation guide and the accompanying AWS CloudFormation template.
Use cases for this AWS Solution
About this deployment
Version: 1.1.13
Released: 5/2025
Author: AWS
Est. deployment time: 20 mins
Estimated cost: See details
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CloudFormation templates
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