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AWS Solutions Library

Clickstream Analytics on AWS

Collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications

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Overview

Clickstream Analytics on AWS collects, ingests, analyzes, and visualizes clickstream data from your websites and mobile applications. Clickstream data is critical for analyzing user behavior, customer data, and marketing campaigns. This data derives insights into the patterns of user interactions on a website or application, helping you better understand user navigation, preferences, and engagement levels to drive product innovation and optimize marketing investments.

With this AWS Solution, you can quickly configure and deploy a data pipeline that fits your business and technical needs. It provides purpose-built software development kits (SDKs) that automatically collect common events and easy-to-use APIs to report on custom events, enabling you to easily send your customers’ clickstream data to the data pipeline in your AWS account. The solution also offers pre-assembled dashboards that visualize key metrics about the user lifecycle, and advanced exploration analytics models to help you gain deeper insights into user behaviors and goal conversion. You can combine user behavior data with backend business data on AWS to create a comprehensive data platform that generates insights to drive business growth.

Benefits

This solution offers a comprehensive view of dashboards. Furthermore, exploration models allow you to perform complex analytics, such as event, funnel, path, and retention analysis, enabling a deeper understanding of user behavior and engagement patterns. 
Clickstream data are available at the finest granularity within the security perimeter of an AWS account. You can query, extract, share, and join the user behavior data for multiple use cases.
This solution is built on top of AWS serverless analytics services that auto scale for your data volume without requiring you to reserve any resources. Also, unlike other third-party solutions, this solution has no license charge, so you pay only for your actual AWS service usage.  

How it works

You can automatically deploy this architecture using the implementation guide and the accompanying AWS CloudFormation template.

View implementation guide

About this deployment

  • Version: 1.1.13

  • Released: 5/2025

  • Author: AWS

  • Est. deployment time: 20 mins

  • Estimated cost: See details

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Everything you need to launch this AWS Solution in your account is right here

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Get started fast. Read the implementation guide for deployment steps, architecture details, cost information, and customization options.

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Ready to deploy? Open the CloudFormation template in the AWS Console to begin setting up the infrastructure you need. You'll be prompted to access your AWS account if you haven't yet logged in.

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