Maximize advertising revenue while driving customer engagement and personalization across platforms and channels
AWS helps customers adapt to dynamic audiences and a quickly changing industry by leveraging a broad selection of data-driven services informed by machine learning and AI. As a result, advertisers are empowered to build deeper, more personalized connections with audiences and lasting consumer relationships that deliver increased revenue and long-term business value.
Benefits
Simplify and unify the linear and digital advertising ecosystem by leveraging data to facilitate cross-platform ad buying, fulfillment, and measurement. AWS services and AWS Partner offerings optimize and automate the ad sales process and delivery, maximizing yield across direct and programmatic sales, and ensuring campaigns are fulfilled across platforms with minimum waste. Additionally, media companies can combine audience data from a variety of sources, while AWS services and partner solutions measure ad attribution across all platforms.
AWS services
Customer stories
Bundesliga Leverages Amazon Personalize to Enhance the Fan Experience
discovery+ uses Amazon Personalize to combat decision fatigue
FreeWheel Migrates Key Ad Tech Platforms to AWS, Delivering a Globally Scalable Cloud Transformation
NBCU Uses AWS to Build First-Party Data Solution within Its One Platform Technology Stack
Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI
Amazon Prime Video Uses AWS to Deliver Solid Streaming Experience to More Than 18 Million Football Fans
AWS Partners for Monetization
Discover purpose-built media and entertainment solutions and services from an extensive network of industry-leading AWS Partners that have demonstrated technical expertise and customer success in building solutions on AWS.
Consulting partners
AWS Consulting Partners help customers build customized solutions to meet their unique needs.
Resources
See related technical guides, solution briefs, blogs, and much more.