Category: Amazon Rekognition

Overlay advertisements (also called banner advertisements) are often used during a broadcast to promote related or upcoming shows, or for general third-party advertisements. They are typically displayed in the lower third of the screen (overlapping the broadcast video), and disappear after a few seconds. Although these can be effective tools for building awareness about new […]

The following is a small sample of the sessions that happened during week 1 of re:Invent 2020 we think M&E Attendees will appreciate; we also have recaps of week 2 and week 3. Click the links provided under the session details to watch on-demand. To see what’s coming in the next weeks and get more […]

This post is co-authored by Jack Wenzinger, AWS M&E Partner SA, Ken Shek, Sr. ML Specialist SA, and Richard Averitt, CEO of Starchive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. ESSENCE Communications is a media, technology, […]

Customers are often overwhelmed with the amount of undifferentiated heavy-lifting involved in preparing their media for monetization and streaming. The traditional ad insertion process is repetitive, error-prone, and time-consuming, and ads are inserted in a non-intrusive way so that the attention of the audience is not disturbed when presented with ad content. A cloud-based monetization […]

The AWS Content Analysis solution is a fully automated content-based video search engine. It quantifies video content using AI services from AWS for computer vision and speech analysis, then catalogs videos so users can browse video collections according to specified search criteria. This solution provides automation that can dramatically reduce the human involvement needed to catalog video archives for search.

Product placement in video is not a new concept. In fact, the first occurrence is in 1927 when the first movie to win a Best Picture Oscar (Wings) has a scene where a chocolate bar is eaten, followed by a long close-up of the chocolate’s logo. Imagine if viewers in 1927 could right there and […]

Amazon Rekognition Video is a machine learning (ML) based service that can analyze videos to identify objects, people, faces, text, scenes, and activities, as well as detect any inappropriate content. Starting today, you can streamline media analysis tasks by automating the detection of black frames, end credits, shot changes, and color bars using Amazon Rekognition […]

Today, thousands of media professionals are tuning into the AWS Insights Online Conference, a virtual event featuring strategies and solutions for M&E workloads across multiple keynotes and three session tracks. As a part of this in-depth learning event, the AWS Partner Network (APN) team covers 27 recent launches and API/SDK integrations made by APN media partners across […]

re:Invent Chalk Talks are a highly interactive content format, beginning with a short lecture delivered by an AWS expert, followed by a 45- or 50-minute Q&A session with the audience. While these sessions are not recorded, we wanted to share the decks with you as they contain valuable technical details. If there are any topics […]

September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Authored by Riccardo Vescovi, Head of Solution Engineering – Fincons; Donato Fraccalvieri, Solution Architect – Fincons; Gianluca De […]