AWS for M&E Blog
Category: Direct-to-Consumer & Streaming
Haydenfilms Institute builds Cemboo video platform on AWS
New solution simplifies access to live and on-demand video distribution and archiving using Amazon IVS and AWS Elemental Media Services Multi-faceted non-profit Haydenfilms Institute (HFI) is dedicated to advancing the art of filmmaking through education and innovative technology applications. Partnering with universities around the U.S., the organization provides hands-on production experience for students, and offers […]
Application Programming Interface (API) call samples for AWS Elemental Live
Introduction This blog provides examples of frequently used API commands/calls for AWS Elemental Live, an Amazon Web Services (AWS) on-premises solution for encoding/transcoding of linear content (events and 24/7 streams). You may decide to use the AWS Elemental Live API for various reasons. These reasons include: testing, troubleshooting, integration with a third party management system, […]
Preparing your video library for AVOD OTT
Our customers with rights ownership to stream video-on-demand (VOD) content are monetizing their libraries in one of two ways: subscription-based VOD (SVOD) or advertising-based VOD (AVOD). With SVOD, they generate revenue from monthly subscriptions, letting their subscribers access and consume their content libraries for fixed fees. This model usually means that their subscribers can consume […]
Part 2: SCTE 35 signal conditioning in AWS Elemental Live
This is the second post in a two-part series. Read the first post here. It is quite common for AWS Elemental Live, which lets users encode live video on premises for events and 24/7 streams, to be used to deliver live streams into Amazon Web Services (AWS) for over-the-top (OTT) workflows and to distribute a […]
Part 1: Use ESAM in AWS Elemental Live for SCTE 35 signal conditioning and input switching
Using ESAM for SCTE 35 signal conditioning In modern linear workflows, event signaling and management (ESAM) is used to enrich the conditioning of SCTE 35 signals within a live stream. The SCTE 35 standard—created by the American National Standards Institute (ANSI) and the Society of Cable Telecommunications Engineers (SCTE)—states, “SCTE 35 is the core signaling […]
Pylon One powers up delegate live virtual event platform with Amazon IVS
Event Communications Technology services provider Pylon One has delivered robust connectivity for major events around the globe for more than two decades. From the United Nations Climate of Change Conferences and G7 Summits to leadership gatherings for Fortune 500 companies, the company has designed and built enterprise-grade Wi-Fi networks to support these notable assemblies. The […]
How to implement reliable dynamic ad insertion using AWS Media Services
During these peculiar times and with the accompanying difficulties of organizing live events, streaming of live proceedings, such as music concerts, sporting events, and linear television, has exploded since the beginning of the COVID-19 pandemic. An increased amount of content is available exclusively through over-the-top (OTT) live streaming on mobile phones and desktop browsers or […]
Introducing the Streaming Media Lens whitepaper for the AWS Well-Architected Framework
Today we are delighted to introduce the Streaming Media Lens, an Amazon Web Services (AWS) Well-Architected whitepaper. AWS Well-Architected provides a consistent approach for customers to evaluate architectures and implement scalable designs, and this whitepaper provides prescriptive guidance for customers to assess workloads and identify best practices to deploy video streaming workloads. Using the AWS […]
Watch now: M&E sessions from AWS re:Invent 2021
Videos and presentation materials from re:Invent 2021 are now available on demand. Check out this re:Invent playlist for the Media & Entertainment breakout sessions. Details about each presentation, links to session recordings and slides, and pointers to related customer stories are available in this blog post. Read on! Transform and innovate with AWS for media […]
AWS Elemental Live introduces support for Dolby Atmos® Encoding
In recent years, technology innovation and a drive for an enhanced customer experience have led to broader adoption of Dolby Vision for HDR video and Dolby Atmos for immersive audio. As the digital media supply chain encompassing content creation, distribution, and consumer consumption matures and expands, customers get the benefit of incredible color, more detailed […]









