AWS for M&E Blog

As the demand for live video streams grows rapidly, broadcasters and producers face significant complexity and cost challenges to make the content available for global, multi-lingual audiences. Live dubbing the audio track to another spoken language has traditionally been a highly manual process, which adds significant cost and complexity for producers. Thanks to the latest […]

Dynamic ad insertion for live sports is notoriously complex. Unlike video-on-demand (VOD), live event streams drive sustained viewer concurrency as fans tune in simultaneously, which can overwhelm the AdTech decisioning path. This impacts supply-side platform (SSP) and demand-side platform (DSP) interactions, programmatic insertions, and stitching, among other workflow aspects. Further complicating matters, ad breaks are […]

In the high-octane world of racing, precision and fairness are non-negotiable. SRO Motorsports America (SRO), the organization behind GT World Challenge America, partnered with Amazon Web Services (AWS) Professional Services to revolutionize how race car compliance is verified—transforming a 90-minute manual process into an automated system that takes less than 15 minutes. This collaboration not […]

Streaming video providers face the ongoing challenge of maximizing ad revenue while preserving viewer engagement. The challenge lies in delivering seamless advertisements (ads) that integrate with content without causing buffering delays, quality degradation, or playback interruptions that drive viewers away. AWS Partner Olyzon has developed an innovative solution using the preconditioned ads of Amazon Web […]

Managing encrypted Amazon Web Services (AWS) Elemental MediaConnect entitlements across AWS accounts can be challenging, particularly when dealing with secret strings and upstream changes. We will demonstrate, with code examples, how AWS Cloud Development Kit (AWS CDK) can be leveraged to create a pattern for securing the sharing of secret strings. It will also provide […]

In the first part of this series, Back to basics; Accessibility services for Media, we reviewed the accessibility services available for broadcast and streaming today. In this second part we plan look at how these accessibility requirements can be met using Amazon Web Services (AWS) Elemental Media Services. In many countries regulators require Broadcasters to […]

As the world’s premier creative gathering, Cannes Lions draws thousands of professionals from the advertising, marketing, media & entertainment, and consumer goods industries. Amazon Port returns to Cannes Lions, converging creativity, innovation, and culture to redefine the future of storytelling. Amazon Web Services (AWS) is excited to welcome our customers and partners to discover how […]

In today’s world, accessibility isn’t just a feature— it transforms how many people consume content. While most are familiar with subtitles, accessibility services represent a broader set of solutions for television viewers of all abilities. At Amazon Web Services (AWS), we’re focused on making media accessible to everyone, and today we’ll explore the technologies that […]

Audio editing and transcoding are crucial processes for content creators, broadcasters, and media professionals who need to convert audio files from one format to another and automate basic audio editing tasks. With Amazon Elastic Transcoder scheduled for deprecation, in November, 2025, it is important to understand the alternatives for implementing audio-only workflows in Amazon Web […]

This blog was coauthored by Patrick McCoy, Chief Product Officer of swXtch and John Schur, President at Telos Alliance TV Solutions Group. Reliable, low-latency solutions are critical in the media and entertainment industry. This is especially true for intercom systems serving live production teams working across multiple locations. Producers, directors, camera operators, audio engineers, roving […]